'Women's Wear Daily' Beauty Summit
The Women's Wear Daily Beauty Summit took place at Metropolitan Pavilion on May 21 and 22. The meeting had a sleek, all-white design from Shiraz Events. At breakfast, guests sat in clear Miro chairs at communal tables topped with white linens. The floral arrangements were simple birch vases holding cobble moss balls. "WWD aims for all summits to have an environment that is 'digital, modern, and global,' so we chose to work with the space at hand and create a futuristic aesthetic by the use of all white," said Brian Hanley of Shiraz.
Photo: Sean Smith
Fox celebrated its fall television lineup with a casino-style event in Los Angeles. YourBash! and Sada's Flowers collaborated on the event's shabby chic look, which included simple arrangements of succulents decorating the tables.
Photo: Sean Twomey/2me Studios
Slabs of neon green Lucite seemed to glow atop the clear rectangular dinner tables, while potted plants in green ceramic vases served as minimalist centerpieces.
Photo: Nadia Chaudhury/BizBash
Long, communal tables and lounge-like configurations provided more relaxed seating on the upper level. For centerpieces, the designer incorporated square-shaped canopies, illuminated by candles that hung from the leaves in glass cylinders. Gift bags from sponsor Cartier were placed on guest's seats prior to the start of the event.
Photo: Nadia Chaudhury/BizBash
Lucite chairs, candles, and sleek white linens dressed the 150-foot tables at the Joffrey Ballet gala in Chicago in 2010.
Photo: Greg Davis/Powell Photography Inc.
For his September show in New York at Spring Studios entitled “Beauty,” Jason Wu went simple and stark with the all-white venue. Produced by Bureau Betak, the space featured simple white bench seating and a floor-to-ceiling backdrop that mimicked a deconstructed boudoir mirror—with detached molding that created a mirage-like effect.
Photo: Jamie McGregor Smith
The 2006 Screen Actors Guild awards gala in Los Angeles had a striking but simple look from event designer Stanlee Gatti, with bunches of upside-down calla lillies hanging overhead. White furnishings were arranged in lounge-like formations.
Photo: Nadine Froger Photography
At this year's Dining by Design, the annual fund-raising event hosted by Design Industries Foundation Fighting AIDS, Smartwater's space aimed to reflect the brand's natural water purification process, which is mirrored after rain clouds. The fluffy fixtures lit up like a storm above the simple table setting. The event took place at New York's Pier 92 in March.
Photo: Cornelia Stiles/BizBash
A joint event between Variety and British Airways in 2013 took place at a Los Angeles mansion, and black-and-white decor took on a residential feel. To celebrate the heritage of British Airways, the Union Jack appeared on black-and-white pillows at a seating group that surrounded a modern fire pit.
Photo: Michael Kovac/Getty Images for Variety
At a Saucony-hosted event in Boston in 2011, an art exhibit around the perimeter of the space incorporated the brand's sneakers and minimalist art.
Photo: Phase One Photography
In 2012, Yahoo marked the relaunch of Genome, a brand previously known as Interclick, with a minimalist affair in New York. To create a modern aesthetic inside a SoHo townhouse, the producers employed a mix of clean lines and white furnishings. For entertainment, the organizers brought in synchronized swimmers dressed to look like aliens.
Photo: Sean T. Smith
At a 2013 brunch for L'Oréal, designer and producer Joe Moller added subtle branding to the setup on the Viceroy Miami's outdoor terrace, adding L'Oréal lettering to the backs of chairs and using shallow gold vases filled with products as tabletop centerpieces.
Photo: Joe Moller
The Women's Wear Daily Beauty Summit in 2013 had a sleek, all-white design from Shiraz Events. Guests sat in clear Miro chairs at communal tables topped with white linens and simple birch vases holding cobble moss balls.
Photo: Sean Smith
To cap off New York Fashion Week in 2010, Calvin Klein hosted a party with seating vignettes of minimalist, low-slung white sofas and ottomans around fireplaces.
Photo: Billy Farrell/PatrickMcMullan.com
At a product launch for watch brand Q&Q in New York, guests were encouraged to take photos against a modern backdrop. Guests who posed for snaps received a coin that would allow them to receive a free watch from a giant gumball machine.
Photo: Kent Miller Studios
To launch its newest A8 model at Art Basel Miami Beach in 2010, Audi created a 45,000-square-foot temporary structure. EventStar worked with Audi, German architecture firm the Design Company, and Miami event management firm Siinc Agency to design the pavilion.
Photo: Elizabeth Renfrow for BizBash
At a dinner to mark new gallery openings at the Art Institute of Chicago in 2011, Heffernan Morgan bathed webbed scrims in golden light to cast spiderweblike patterns throughout the modern dinner space.
Photo: Robert Carl
At a benefit for New York's High Line in 2011, fresh vegetables provided by Bite were displayed on a simple buffet spread.
Photo: Jeeyun Lee/BizBash
At the Elle Women in Hollywood awards this month at the Four Seasons Los Angeles at Beverly Hills, long-time producer Caravents worked with Elle event director Katie Crown on the overall vision and event design. Blush tones in details from the linens to the roses created a feminime feel along with graphite mirror runners with clear cylinder vases.
Photo: Line 8 Photography. All rights reserved.
Weight Watchers hosted a pop-up dinner party at Carondelet House in Los Angeles earlier this month. With fare focusing on lighter local options, all cooked by Katsuya chef Jennie Trinh, the event included organic fall produce and foliage down the center of the long, rustic table.
Photo: Tiger Tiger Studio
Luxury online retailer Mytheresa.com hosted an intimate dinner in Los Angeles in June. With the dramatic Lautner-designed Goldstein residence as the backdrop, guests dined on a meal prepared by Kris Morningstar at a table clothed simply in white and lit by a row of taper candles.
Photo: Pablo Frisk for mytheresa.com
Monochrome marigolds and table numbers in champagne bottles sat atop rustic tables at the Veuve Clicquot Polo Classic, designed by BrownHot Events, in Los Angeles earlier this month.
Photo: Claire Barrett Photography
The Hammer Museum in Los Angeles hosts its annual "Gala in the Garden" each year with tightly curated decor. In 2010, the look included tabletops clad in green linen napkins and white pillar candles for an earthy, fuss-free air.
Photo: Line 8 Photography. All rights reserved.
A group of 300 artists and art patrons came to fete the Santa Monica Museum of Art’s 25th anniversary at the museum's second annual Precognito gala dinner in Los Angeles in 2012. There, white paper tablecloths had table numbers painted directly onto them for a streamlined look.
Photo: Vince Bucci
The American Ballet Theatre held its annual gala in Los Angeles at the Jeanne and Anthony Pritzker estate in Beverly Hills. With the home’s architecture and sweeping views as a backdrop, about 250 guests dined at wooden-topped tables with white linens and blue and lavender floral arrangements.
Photo: Alex J. Berliner/ABImages
Diffa's Dining by Design event is typically the place to spot abundant, ornate tabletops. At the New York event in 2012, a few more spare looks also made dramatic impacts: Herman Miller's table had a vintage 1950s look, with twine tying place cards to wooden tops.
Photo: Ronnie Andren for BizBash
At Diffa Dining by Design's New York iteration in 2013, Kenneth Cobonpue placed plates and cups in organic shapes on a spare wood table. The minimalist setting allowed eyes to focus on the living centerpiece: a cluster of moss topped with bowls that held live Betta fish.
Photo: Nadia Chaudhury/BizBash
Sustainable agriculture champion Alice Waters was behind an inauguration celebration in Washington in 2009, where simple copper bowls held tangerines, and fresh bay leaves decked place cards.
Photo: Tony Brown/Imijination Photography for BizBash
The "Imagining the Lowline" fund-raising initiative's co-founders hosted a New York dinner billed as an "anti-gala" in 2012. Van Wyck & Van Wyck used reclaimed wood dining tables decorated with traditional taper candles and organic centerpieces made up of potted mint, lavender, rosemary, geranium leaves, and olive branches.
Photo: Andrew Martin/BizBash
