BBYO Beach Bash

Victoria’s Secret Pink's Spring Break Beach Party took place in Destin, Florida, in March, decorating the sandy locale with customized surfboards and offering a juice bar, giveaways, dance challenges, and music from DJ Irie.

At Cosmopolitan en Español’s beach bash at Nikki Beach last June, burlap gift bags stocked with fashion and beauty products had the feel of a beach-day carryall.

At the opening party for Delta Air Lines Global Sales Conference in 2011, American Express provided white flip-flops marked with its blue logo. As the 850 guests made their way through the party set up around the Walt Disney World Swan and Dolphin’s pool and beach, the sandals left imprints of the brand's name in the sand.