Ideas

Kehoe Designs used white plastic lounge furniture on the deck of Lollapalooza's V.I.P. area in 2014; this year, the firm will debut new wicker furniture rentals.

Kehoe Designs brought colorful decor to last year's Platinum hospitality areas and will once again be designing the spaces. This year's theme is "Rastafarian Ombre."

As guests arrived at Roseland Ballroom for the October 10 concert, they were immediately immersed in a world of music-meets-fashion, surrounded by unique, wild posting-inspired signage featuring sponsor Ralph Lauren's Denim & Supply brand and graffiti art plastered across every surface in sight.

To create the world of Denim & Supply at Roseland, TH Productions, which coordinated the two-day load in with a 50-person staff, oversaw the build out of everything from the design of the marquee to the furniture in the greenroom to the lighting, video, sound, and pyrotechnic vendors. The result was an immersive experience reminiscent of E.D.M. capital Las Vegas.

More than 3,300 die-hard E.D.M. fans attended the nearly three-hour concert—Avicii performed for 80 minutes following an opening set by Henrick B—which generated more than eight million social media interactions. By purchasing a custom designed Aviciit for Denim & Supply T-shirt, guests received a code that they could use to register for the event as well access a private Web site with event info, a message board, Avicii videos and photos, and a platform for social sharing. Customers received their tickets a week before the concert.

As part of the fully immersive experience, concertgoers could partake in different activities, including a photo booth that supplied snaps with the concert date and brand sponsor.

The portable version of the Ipsos Girls' Lounge, configured from a shipping container, is equipped with projectors, electricity, heating and air-conditioning systems, and audiovisual equipment.

Tent companies cite an increase in requests for the Arcum tent, which has an arched beam and provides an alternative look to the traditional clearspan structure. Hollywood Tentworks in Pacoima, California, constructed an Arcum tent at L.A. Live for the 2011 N.B.A. All-Star Game.

In November, the online eyeglass frame brand Warby Parker used a tent-like structure from the Colorado Yurt Company (970.240.2111, colorado yurt.com) in Montrose, Colorado, for its holiday pop-up bazaar. The yurts were a quirky and budget-friendly way to fill a garage space on Grand Street in New York.

Available to rent in the U.S. for the first time, Denver-based EPS-Doublet’s (800.227.0337, epsdoublet.com) Stretch Tent line, manufactured by RHI Tents in South Africa, is made with waterproof stretch fabric. Larger tents can have sides up or down, while poles can be repositioned to accommodate more guests; units can also be wrapped around trees, rocks, and walls. The tents can be custom-colored and printed.

Karl’s Event Services now has a patent-pending temporary structure called the Mirage Series, which incorporates a hard material facade as well as glass and vinyl. The series can be used for temporary events like showrooms, retail spaces, and fashion shows, and was most recently seen during Mercedes-Benz Fashion Week in New York.

Raj Tents in Los Angeles and San Leandro, California, launched its Beach Chic line for outdoor events last year. The tents, built around the frames of the company’s popular Pergola and Pavilion tents, come with a sea-spray or turquoise exterior and blue wave valance. Additional decor options include crystal chandeliers, mirrors, and hand-carved furniture for lounge settings.

Karl’s Event Services (917.449.3844, karls.com) in Belleville, New Jersey, recently developed a custom mezzanine-level option to be incorporated into clearspan structures, intended for extra seating niches or V.I.P. areas.

In 2011, Sperry Tents (508.748.1792, sperrytents.com) in Rochester, Massachusetts, introduced the Sperry Pavilion. The bilevel unit has an ivory sailcloth top and wood framing, with a fabric cupola overhead that adds height to the tent as well as a unique design element. It can be fully sided and enclosed when needed.

Classic Tents (310.328.5060, classictentrentals.com) in Torrance, California, reports an increase in requests for hard structures. The company was called upon to construct a custom, hard structure with glass and branding for last summer’s Nike U.S. Open of Surfing.

Revae Schneider helps groups create old-fashioned cocktails.