Summer Parties

At a media launch for Heinz's new yellow mustard, Peter Callahan Catering's test kitchen was turned into a backyard barbecue. The decor included Weber grills that served as tables.

Guests could dress their burgers at a summer barbecue-style buffet table. Clear trays were placed on faux grass, and hollowed-out condiment bottles held tomatoes and onions.

Guests posed with oversize bottles of ketchup and mustard in front of a wall comprising hundreds of bottles of yellow mustard.

The menu from from Peter Callahan Catering included summertime favorites like sliders, hot dogs, and cheesesteaks, paired with mini bottles of Coca-Cola.

The catering tray for the mustard-topped corn dogs incorporated the label of Heinz's new yellow mustard.

A summer picnic-like vignette surrounded a screen that showed Heinz's new commercials for its yellow mustard. Gift bags with a bottle of Heinz ketchup and two bottles of mustard—one to keep and one to share—stood underneath.

Two Target bull's-eye topiaries were on display on the rooftop at 620 Loft & Garden at Rockefeller Center.

David Stark Designs set up the rooftop garden as a picnic using Adam Lippes blankets, pillows and travel bags, and also added woven baskets and charcuterie platters.

Guests were encouraged to chat and enjoy their beverages and hors d'oeuvres picnic-style on plaid blankets from the collection, while listening to jazz music from a three-man band.

Picnic baskets held Adam Lippes blankets and thermoses.

The inside of the venue resembled a cozy living room and study, with Adam Lippes furnishings and tableware adorning the chairs and walls. Sections of the interior were covered in bookshelf wallpaper that depicted books with the Target bull's-eye.

The collection's hashtag, #AdamLippesforTarget, was featured on bottles of liquor that were displayed on the collection's drink trays.

Models dressed in the fall collection's apparel were part of the event environment.