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Outdoor

October 22, 2015
Hedging decorated the front of a bar in the new Rosé Garden section, for guests ticketed at the $400 level.
Hedging decorated the front of a bar in the new Rosé Garden section, for guests ticketed at the $400 level.
Photo: Park Gyeong-bok
Thompson Miami Beach Birthday Party
Thompson Miami Beach Birthday Party

On August 15, Miami PR pro Nick D'Annunzio of Tara Ink hosted an all-neon birthday bash poolside at Thompson Miami Beach. While many parties happen on a pool deck, D'Annunzio incorporated the pool itself into the party with neon clothing strung up on a line above and inflatables floating within.

Photo: WorldRedEye.com
Givenchy Spring 2016
Givenchy Spring 2016

For New York Fashion Week: The Shows, Givenchy held a one-off show at Pier 26 in TriBeCa on September 11 as a powerful tribute to New York City. A multisensory experience orchestrated by artist Marina Abramovic greeted guests at sundown. The wooden and scrap metal set was constructed solely of recycled materials with performance artists suspended on platforms against the skyline, as was a monk, whose live chanting set the preshow mood.

Photo: Courtesy of Laprod
Synergy Event Production president Andrew Carroll, who was headlining artist String Cheese Incident's lighting designer for 16 years, curated nighttime lighting designs at Spirit Lake. They included illuminiating tall oak trees and Spanish moss, and projections onto the center lake.
Synergy Event Production president Andrew Carroll, who was headlining artist String Cheese Incident's lighting designer for 16 years, curated nighttime lighting designs at Spirit Lake. They included illuminiating tall oak trees and Spanish moss, and projections onto the center lake.
Josh Timmermans
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Caribe Royale Orlando | Orlando
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Fit for Events: 15 Hotels With Next-Level Sports Amenities for Groups
Soccer Activations by Interactive Entertainment Group
Industry Insiders
Off the Sidelines: 10 Ways to Turn Soccer Hype Into Brand Heat
BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
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Appamics placed tiny iBeacons next to four paintings in the 'Gauguin to Picasso: Masterworks From Switzerland' exhibit at the Phillips Collection. Visitors take a selfie in the 'Portrait Play' app, and then when they approach one of the paintings, the image is transformed into the style of that artist.
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Fit for Events: 15 Hotels With Next-Level Sports Amenities for Groups
These properties pair top-tier event space with standout fitness-focused amenities—perfect for planners looking to keep attendees energized and engaged.
Caribe Royale Orlando | Orlando
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Off the Sidelines: 10 Ways to Turn Soccer Hype Into Brand Heat
Soccer is stealing the spotlight in 2025. With the FIFA Club World Cup on the horizon, these 10 experiences bring the match-day energy to your next event.
Soccer Activations by Interactive Entertainment Group
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
A rich color palette, archival footage, and a carefully curated performance lineup brought legacy and innovation together for this 480-guest celebration of BET’s 45th year.
BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
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Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Producing one of Las Vegas’s most exclusive and logistically complex race-weekend venues takes more than celebrity chefs and stunning views—it requires a 500-person team and the precision of a pit crew.
Screenshot 2025 06 16 At 4 39 11 Pm
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
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This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
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Trends
What's New in Meetings and Trade Shows: MPI WEC Heads to St. Louis, New Trends Report Shows Corporate Events on the Rise, and More
Trends
What's New in Meetings and Trade Shows: MPI WEC Heads to St. Louis, New Trends Report Shows Corporate Events on the Rise, and More
BizBash rounds up the latest news related to meetings, trade shows, and CVBs/DMOs.
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From Run Sheet to Impact with Storytelling Design
Elevate your event with Storytelling Design that drives real audience impact.
Reframing the attendee experience, ALPFA's main stage applied Storytelling Design to guide emotion, align messaging, and create an intentional story arc across the entire event.
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.
It included an iconic cassette tape photo backdrop.
Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
The event—known for its out-of-the-box experiences—returned to the Grand Quay with the theme "Motion: The Art of Taking Action."
In collaboration with La Tablée des Chefs, the Nourish Lab offered an immersive culinary experience that shined a light on the challenges of food security. Participants were invited to engage their senses—taste, smell, and touch—through cooking and conversation.
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5 Unconventional Ways to Boost Engagement at Your Next Event
With attention spans shrinking, it's time to shake up your event strategy.
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Strategy
How U.S. Event Planners Can Navigate Global Attendance Challenges
Between visa delays, travel bans, and heightened scrutiny at airports, U.S.-based event professionals are rethinking how their events can attract, support, and retain international attendees.
Kyle Glenn N Xt5 Ht Lmlg E Unsplash
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