Pasta brand and event title sponsor Ronzoni commissioned a cake-style sand sculpture to celebrate its 100th anniversary.
Grand Tasting guests could rest in white seating areas on the sand. Spandex sails covered the scenic oceanside lounge.
The lounge's oceanside location inspired a custom table that was filled with sand and shells.
Coca-Cola sponsored a "Coke Cabana" at the Grand Tasting as well as bars inside the north end tent in a promotion for the brand's 100th anniversary. Decor included a sand sculpture.
Along with beer on tap, Amstel Light sponsored beachside games including oversize Jenga and cornhole between the Grand Tasting tents.
Beachside seating at the event included hammocks with different styles of fabric, along with beach balls and pillows printed with the event's logo.
At a Svedka vodka promotion in Los Angeles in 2013, guests played "life-size Jenga" using huge game pieces stamped with the name of the vodka brand.
At the July 2014 music festival in Chicago, V.I.P. guests could play checkers at staggered tables or rest on colorful hammocks.
