'The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market' by Michael Treacy and Fred Wiersema
Sean Leo, the director of sales at Delicate Products in Los Angeles, says that this book "helped me understand how to focus my products and services to the event production community."Â
Photo: Courtesy of Basic Books
'Boring Meetings Suck: Get More Out of Your Meetings, Or Get Out of More Meetings' by Jon Petz
Rosemary Vaughan, senior national account manager at Event Technology Services in Ottawa, says that the lighthearted tome "is a very engaging book and reads like it preaches: not boring! It totally resonates with anyone who has ever attended a conference or meeting, and it is quite funny in places. It might compare to Diary of a Wimpy Kid and The Little Prince in writing and content style."
Photo: Courtesy of Wiley
'Into the Heart of Meetings: Basic Principles of Meeting Design' by Eric de Groot and Mike van der Vijver
"This provides a wonderful introduction to meeting design," says Adrian Segar of Vermont's Conferences That Work. "Unlike the many books on the profession that emphasize logistics, Eric and Mike's book delves into core questions about meeting design, such as uncovering desired outcomes, working with meeting owners, and what to do to create truly innovative meetings that deliver results. In addition, the wealth of real-life examples included make this a fascinating and thought-provoking read."
Photo: Courtesy of MindMeeting.org
