MTV's Upfront presentation took place at Skylight at Moynihan Station on April 21. Foregoing a traditional theater format, the music network created a pop art trade show called “Buy MTV” with interactive booths for upcoming series and initiatives and a faux storefront featuring limited-edition MTV collectibles.
Photo: Paul Zimmerman/Getty Images for MTV
Salesforce C.E.O. Marc Benioff was one of dozens of keynote speakers at the event. To tie into the theme, wood logs lined the keynote stage and background decor evoked a forest setting.
Photo: Jakub Mosur Photography
Signage and decor around the 40,000-square-foot Customer Campground reflected the nature theme. Within this area, more than 400 companies that use Salesforce demonstrated their success stories, with more than 72 product demos and 288 workshop sessions.
Photo: Jakub Mosur Photography
The Farmers Insurance activation in the Customer Campground linked to the Trailhead theme: The display was based on a real Farmers Insurance customer’s claim about a bear that broke into a home. It was one of eight activations in the Campground produced by Sparks.
Photo: Courtesy of Sparks
The new Trailhead Zone included hands-on training as well as photo opportunities and a game called Trailhead Quest, in which attendees completed activities for a chance to win prizes.