new ideas

Atlas's yellow and black display for the launch of Pilates NYC's pre- and post-natal programs.

An ice sculpture held push-up pies in nostalgic flavors such as banana cream, cookies and cream, and mixed berry parfait. Nearby, Reese's Peanut Butter Cups and oatmeal raisin cookies were served warm on griddles.

At the South Beach Wine & Food Festival earlier this year, the Sweet 15 Dessert reception included a take on birthday cake and ice cream from Jean Georges Vongerichten's Matador and Market restaurants at the Miami Beach Edition hotel. Crème fraîche cake, vanilla bean crémeux, confetti nitro ice cream, raspberry gel, a white chocolate candle, and 23-carat edible gold flake comprised the dish.

Roasted salmon with citrus vinaigrette served on a bed of fresh greens, served with a baguette roll, seasonal fruit, or a chocolate chip cookie, by Bi-Rite Catering in San Francisco

Samsung Mobile launched its Galaxy Note II in Los Angeles in 2012 at the Beverly Hills home of interior designer Kelly Wearstler. There, Event Eleven tricked out a 80- by 40-foot tent on the home’s tennis court, with details like draping with a striped effect.

Black and white stripes lent a crisp, clean look at the Elton John AIDS Foundation Oscar party in Los Angeles back in 2009.