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photo booth ideas

March 15, 2017
Foliage painted in a feminine palette decked a photo station.
Foliage painted in a feminine palette decked a photo station.
Photo: Stefanie Keenan/Getty Images for Girlboss
For its 20th birthday, Old Navy held a “selfiebration” in Times Square in October 2014, complete with a “balloon billboard.” Covered with 1,000 custom balloons, the 15-foot billboard was created by Deeplocal, which referred to the creation as a “selfie machine.” The marketing agency’s software grabbed images from Twitter that had the “sefliebration” hashtag and rasterized the photos to display them on the billboard via inflated balloons.
For its 20th birthday, Old Navy held a “selfiebration” in Times Square in October 2014, complete with a “balloon billboard.” Covered with 1,000 custom balloons, the 15-foot billboard was created by Deeplocal, which referred to the creation as a “selfie machine.” The marketing agency’s software grabbed images from Twitter that had the “sefliebration” hashtag and rasterized the photos to display them on the billboard via inflated balloons.
Photo: Deeplocal
The event also had a photo booth with cereal-theme props and a branded backdrop.
The event also had a photo booth with cereal-theme props and a branded backdrop.
Photo: Taylor McIntyre/BizBash
ANA also sponsored a 360-degree photo booth. Guests could post with pink props and toss confetti as a GoPro camera captured their movement in a full circular image.
ANA also sponsored a 360-degree photo booth. Guests could post with pink props and toss confetti as a GoPro camera captured their movement in a full circular image.
Photo: Jason Dixson Photography
Staffers posed for photos in front of an '80s-theme backdrop.
Staffers posed for photos in front of an '80s-theme backdrop.
Photo: Tina Smothers
A bold yellow press wall included framed logos and objects evocative of an upscale lifestyle—such as a fedora, a bow tie, sunglasses, and a globe.
A bold yellow press wall included framed logos and objects evocative of an upscale lifestyle—such as a fedora, a bow tie, sunglasses, and a globe.
Photo: Charley Gallay/Getty Images for TruTV
In a new take on the traditional photo backdrop, guests bounced on a trampoline before having their photo taken. Side rails around the custom station kept guests safe.
In a new take on the traditional photo backdrop, guests bounced on a trampoline before having their photo taken. Side rails around the custom station kept guests safe.
Photo: Roderick Peña
Using red and blue Solo cups, Elite Productions designed a custom art installation and media wall, bearing an 'R' for Roth.
Using red and blue Solo cups, Elite Productions designed a custom art installation and media wall, bearing an "R" for Roth.
Photo: Sage Justice
A photo backdrop spelled out “Hi!” with skater wheels in pink, orange, and white.
A photo backdrop spelled out “Hi!” with skater wheels in pink, orange, and white.
Photo: Roger Kisby
Earlier in March, Old Navy kicked off its campaign in Brooklyn with a mural that was hand-painted by artist Kelsey Montague. A version of the street art greeted guests at the West Edge event.
Earlier in March, Old Navy kicked off its campaign in Brooklyn with a mural that was hand-painted by artist Kelsey Montague. A version of the street art greeted guests at the West Edge event.
Photo: Roger Kisby
The event featured a hubcap wall that served as a backdrop for photos. Rapper Nas—who also backs the Sweet Chick brand—attended the launch event along with songwriter Dev Hynes.
The event featured a hubcap wall that served as a backdrop for photos. Rapper Nas—who also backs the Sweet Chick brand—attended the launch event along with songwriter Dev Hynes.
Photo: Bryan Bedder/Getty Images for the Estate of Tupac Shakur
Merchandise and apparel from the new limited-edition Tupac by Vlone collection were on display at the launch event.
Merchandise and apparel from the new limited-edition Tupac by Vlone collection were on display at the launch event.
Photo: Bryan Bedder/Getty Images for the Estate of Tupac Shakur
La Plage de Lacoste at the Miami Open
La Plage de Lacoste at the Miami Open

Visitors to La Plage could write messages on tennis balls that were then arranged into a custom wall, creating an interactive art installation.

Photo: Courtesy of Lacoste
Revolve Festival
Revolve Festival

Decor in a graphic pinwheel-like motif surrounded the stage.

Photo: Sam Deitch/BFA.com
Katy Perry Footwear Easter Sunday Recovery Brunch
Katy Perry Footwear Easter Sunday Recovery Brunch

At the Katy Perry Footwear Easter Sunday Recovery Brunch, produced by the H.Wood Group, a graphic doughnut wall nodded to the pastel colors of the holiday. 

Photo: Rony Alwin
At the Victoria's Secret Angel Escape, held at a massive private estate in Indio, an enormous balloon installation from Geronimo Balloons proved to be an eye-catching centerpiece and popular photo backdrop in front of the property's lake.
At the Victoria's Secret Angel Escape, held at a massive private estate in Indio, an enormous balloon installation from Geronimo Balloons proved to be an eye-catching centerpiece and popular photo backdrop in front of the property's lake.
Photo: Alesandra Dubin/BizBash
Victoria's Secret Angel Escape
Victoria's Secret Angel Escape

At the Victoria's Secret event, a photo backdrop beckoned guests (and models) to pose in front of a logo and angel wings.

Photo: Stefanie Keenan/Getty Images for Victoria's Secret
Revolve Festival
Revolve Festival

At the Revolve Festival, held at the Merv Griffin Estate in Indio, a photo backdrop included a bold logo against a vibrant tie-dye-like succulent wall.

Photo: John Sciulli/Getty Images for Moet
Oversize kitchen tools served as fun props in the event’s photo booth.
Oversize kitchen tools served as fun props in the event’s photo booth.
Photo: Jim Wieland
Lucky Lounge Presents: Desert Jam
Lucky Lounge Presents: Desert Jam

An elaborate setup of 11 cameras simultaneously captured guests' poses for a surreal, frozen-in-time-like photo result.

Photo: Alesandra Dubin/BizBash
The press wall took the form of a massive collage of pink bubbles.
The press wall took the form of a massive collage of pink bubbles.
Photo: Billy Farrell/BFA.com
Cottonelle partnered with BMF Media Group to design the toilet-paper wall for the brand's Fashion Week beauty lounge.
Cottonelle partnered with BMF Media Group to design the toilet-paper wall for the brand's Fashion Week beauty lounge.
Photo: Taylor McIntyre/BizBash
Netflix's 'Girlboss' Premiere
Netflix's 'Girlboss' Premiere

The premiere's step-and-repeat included the show's multicolor title illustration created with giant 3-D letters.

Photo: Courtesy of Netflix
During the evening events at the Fair Market, attendees were encouraged to take photos in front of Toyota’s branded plate backdrop. Afterwards, they were able to partake in cheese samples served from the trunk of a Camry, sourced from a Waco dairy.
During the evening events at the Fair Market, attendees were encouraged to take photos in front of Toyota’s branded plate backdrop. Afterwards, they were able to partake in cheese samples served from the trunk of a Camry, sourced from a Waco dairy.
Photo: Drew DeGennaro
The ground floor of the event space featured square cut-out frames for photo ops. “Fujifilm came to us as their experiential activation partner because they wanted to take a leap out of the box into direct-to-consumer marketing. The only creative guideline was that the highlight of the experience was square,” Kayne said.
The ground floor of the event space featured square cut-out frames for photo ops. “Fujifilm came to us as their experiential activation partner because they wanted to take a leap out of the box into direct-to-consumer marketing. The only creative guideline was that the highlight of the experience was square,” Kayne said.
Photo: Everly Studios
The ground-floor bar featured a geometric square backdrop in vibrant colors.
The ground-floor bar featured a geometric square backdrop in vibrant colors.
Photo: Travis Keyes
“We chose a color palette of dichroic glass, which was integrated throughout the design elements on our chromo-saturated ground floor and provided a contrast to the more photorealistic and monochromatic lower level,” Kayne explained.
“We chose a color palette of dichroic glass, which was integrated throughout the design elements on our chromo-saturated ground floor and provided a contrast to the more photorealistic and monochromatic lower level,” Kayne explained.
Photo: Everly Studios
The DJ booth was designed to look like an instant film print.
The DJ booth was designed to look like an instant film print.
Photo: Michele Laufik/BizBash
A secret bar area on the lower level offered a specialty cocktail and more brand signage.
A secret bar area on the lower level offered a specialty cocktail and more brand signage.
Photo: Everly Studios
The lower level also included a mirror maze, which led guests to the secret bar.
The lower level also included a mirror maze, which led guests to the secret bar.
Photo: Patrick McMullan
Guests posed inside the sideways room photo booth setup.
Guests posed inside the sideways room photo booth setup.
Photo: Travis Keyes
The “frozen in time” photo booth set-up was one of several photo ops.
The “frozen in time” photo booth set-up was one of several photo ops.
Photo: Patrick McMullan
On the second day, foodies were invited to a brunch in partnership with Tasting Table. Guests enjoyed a three-course tasting menu by chef Branden McHale, while Jackie Gebel of @noleftovers hosted a hands-on food photography workshop with the new camera.
On the second day, foodies were invited to a brunch in partnership with Tasting Table. Guests enjoyed a three-course tasting menu by chef Branden McHale, while Jackie Gebel of @noleftovers hosted a hands-on food photography workshop with the new camera.
Photo: Travis Keyes
Each table setting included a Instax Square SQ10, the company’s new instant-digital hybrid camera.
Each table setting included a Instax Square SQ10, the company’s new instant-digital hybrid camera.
Photo: Travis Keyes
An eye-catching step-and-repeat made of vegetables was created by floral designer Eric Buterbaugh. It was built from living lettuce, artichoke, radicchio, radish, red chard, broccoli, broccoflower, mini romaine, and wheat grass.
An eye-catching step-and-repeat made of vegetables was created by floral designer Eric Buterbaugh. It was built from living lettuce, artichoke, radicchio, radish, red chard, broccoli, broccoflower, mini romaine, and wheat grass.
Photo: Emma Feil
Miller Lite Bar 75
Miller Lite Bar 75

In addition, the branded area included a wall containing 28 fans to keep guests cool, as well as beer-can art designed specifically for Governors Ball.

Photo: Taylor McIntyre/BizBash
Don Julio x Infatuation #AgaveAndEEEEEATS Happy Hour
Don Julio x Infatuation #AgaveAndEEEEEATS Happy Hour

Food review site the Infatuation and Tequila Don Julio hosted a happy hour in the festival’s "Best Kept Secret" area, with help from Tacombi tacos. It was a continuation of the Infatuation’s nationwide event series with the tequila brand. Plus, a curated mix of food vendors including Mister Dips, Taiyaki, Magnolia Bakery, Roberta's, and more was available in the Infatuation Village area.

Photo: Taylor McIntyre/BizBash
Brown paper crinkled into a chicken-wire frame created a hive-like cave for the bartender, who served drinks using honey from Savannah Bee.
Brown paper crinkled into a chicken-wire frame created a hive-like cave for the bartender, who served drinks using honey from Savannah Bee.
Photo: Jim Anness
Several stations were set up around the venue to embrace this year's theme, including a traditional red telephone box that also served as a photo op for attendees.
Several stations were set up around the venue to embrace this year's theme, including a traditional red telephone box that also served as a photo op for attendees.
Photo: George Pimentel Photography
A selfie station was set up for guests to get a snap of themselves in front of an English garden rose wall and tea set, which were hand built by sponsor Caspar Haydar Design.
A selfie station was set up for guests to get a snap of themselves in front of an English garden rose wall and tea set, which were hand built by sponsor Caspar Haydar Design.
Photo: George Pimentel Photography
Perfect for pool parties and resort events is L.A. Photo Party's underwater photo booth. The self-contained unit includes a DSLR camera, strobe flash, preview monitor, and an underwater trigger button. The booths are available globally; pricing is available upon request.
Perfect for pool parties and resort events is L.A. Photo Party's underwater photo booth. The self-contained unit includes a DSLR camera, strobe flash, preview monitor, and an underwater trigger button. The booths are available globally; pricing is available upon request.
Photo: Courtesy of L.A. Photo Party
American Express Platinum House x Stephanie Izard
American Express Platinum House x Stephanie Izard

Journalist Tamron Hall participated in the Mindfulness in Business Panel, part of the AmEx Success Makers Series, which was curated separately from the Classic’s scheduled seminar programming. The arrivals wall featured hand-drawn characters in the style of Izard's Girl and the Goat restaurant as well as a furry rug befitting the mountain setting.

Photo: Nick Tininenko/Getty Images for American Express
Ombre florals in shades of hot and pale pinks and white comprised the main photo backdrop.
Ombre florals in shades of hot and pale pinks and white comprised the main photo backdrop.
Photo: Taylor McIntyre/BizBash
HL Group riffed on the idea of a French kissing booth to promote the brand’s new Matte Shaker lip colors. The room featured a bright color palette of oranges, pinks, and greens.
HL Group riffed on the idea of a French kissing booth to promote the brand’s new Matte Shaker lip colors. The room featured a bright color palette of oranges, pinks, and greens.
Photo: Taylor McIntyre/BizBash
Visitors to La Plage could write messages on tennis balls that were then arranged into the custom wall, creating an interactive art installation.
Visitors to La Plage could write messages on tennis balls that were then arranged into the custom wall, creating an interactive art installation.
Photo: Courtesy of Lacoste
Guests received R.F.I.D. wristbands that photographers could swipe throughout the night, sending photos to the guest’s registered email address.
Guests received R.F.I.D. wristbands that photographers could swipe throughout the night, sending photos to the guest’s registered email address.
Photo: Amy Pollock
White Hot Night in Miami Beach Opening-Night Party
White Hot Night in Miami Beach Opening-Night Party

Florida Power & Light also provided a branded photo booth.

Photo: World Red Eye
Maison St-Germain Opening Party
Maison St-Germain Opening Party

The event's step-and-repeat featured St-Germain bottles and flowers that spelled out the brand’s name. 

Photo: Benjamin Lozovsky/BFA.com
Maison St-Germain Opening Party
Maison St-Germain Opening Party

The maze also offered a photo op that included a bicycle covered in greenery and Maison St-Germain spelled out in flowers. 

Photo: Benjamin Lozovsky/BFA.com
ProactivMD Launch Party
ProactivMD Launch Party

To celebrate the launch of its new system, ProactivMD created its first-ever interactive pop-up exhibit with a “popped” theme in New York in June. Various decor and activation elements played into the motif, including Pop Art-inspired speech bubbles and a balloon photo backdrop in the brand’s colors.

Photo: Taylor McIntyre/BizBash
ProactivMD Launch Party
ProactivMD Launch Party

The brand name was spelled out with Ring Pops.

Photo: Taylor McIntyre/BizBash
Gállány Cosmetics x Billy B Launch Party
Gállány Cosmetics x Billy B Launch Party

A reflective pink wall dotted with cotton candy was a sweet detail at the launch party for the collaboration between celebrity makeup artist Billy B and Gállány Cosmetics, which was held in June inside the Vivienne Westwood Penthouse at the London West Hollywood.

Photo: Elaine Lee
Gállány Cosmetics x Billy B Launch Party
Gállány Cosmetics x Billy B Launch Party

Guests tossed loose flower petals in front of a floral backdrop for GIF action shots.

Photo: Elaine Lee
Maison LancĂ´me Paris Event
Maison Lancôme Paris Event

At the Maison LancĂ´me Paris event, which was held in June at a townhouse in downtown Manhattan, guests were greeted by the main photo op, which was composed of ombre florals in shades of hot and pale pinks and white.

Photo: Taylor McIntyre/BizBash
'Wired' Café
'Wired' Café

A staple of Comic-Con for the past 10 years, Wired returned with a three-day pop-up at the Omni San Diego. The cafe doubled as a promotion for the upcoming AT&T original television show Mr. Mercedes, a detective series based on a Stephen King novel of the same name. Attendees ate on-theme ice cream, got screen-printed swag, and explored exclusive content related to the show. The show’s signature smiley face—the killer’s calling card in the series—showed up on umbrellas, photo booth backdrops, the DJ booth, and more throughout the event.

New this year, Wired staff hosted the Wired Café at Comic-Con Facebook Live Show, which featured interviews with the casts of Dr. Who, Lego Ninjago, and more.

Photo: Phillip Faraone/Getty Images for Wired
NVE Experience Agency & 'Nylon's After-Con
NVE Experience Agency & 'Nylon's After-Con

NVE Experience Agency teamed up with Nylon magazine to host an evening party on July 21 at the Omnia nightclub. The night featured performances by Warren G and Mase, and DJ sets by Brody Jenner and Jamie Iovine. Bottle servers donned Wonder Woman outfits and carried Captain America shields branded with the Omnia logo. 

Photo: Michael Bezjian/Getty Images for NVE
Comedy Central’s 'Broad City' Coloring Book at Comic-Con International
Comedy Central’s 'Broad City' Coloring Book at Comic-Con International

Comic-Con International, which was held from July 20 to 23 in San Diego, is known for over-the-top stunts and interactive fan experiences. Comedy Central series Broad City got in on the action for the first time this year with a life-size coloring book activation. Illustrations designed by Broad City artist Mike Perry covered the walls and furniture.

Photo: Courtesy of Comedy Central
Macy's Oasis at Panorama
Macy's Oasis at Panorama

Art doesn’t have to involve paints and markers. At the inaugural Panorama music festival, held on Randall’s Island in New York in July 2016, Macy's partnered with LeadDog Marketing Group to produce the Macy's Oasis. The lounge gave festivalgoers a chance to relax, and featured a string art wall created by attendees.

Photo: Taylor McIntyre/BizBash
Artist Jacob Dahlgren created a forest of 10,000 10-foot fluttering ribbons that guests can walk through.
Artist Jacob Dahlgren created a forest of 10,000 10-foot fluttering ribbons that guests can walk through.
Photo: Courtesy of Color Factory
Guests can draw in a larger-than-life coloring book using a six-foot marker.
Guests can draw in a larger-than-life coloring book using a six-foot marker.
Photo: Courtesy of Color Factory
Color Factory is designed to be Instagrammed and has six large photo booth stations. Upon entering the museum, guests can register for a card with a unique barcode to have their images automatically emailed to them.
Color Factory is designed to be Instagrammed and has six large photo booth stations. Upon entering the museum, guests can register for a card with a unique barcode to have their images automatically emailed to them.
Photo: Courtesy of Color Factory
OM Digital provided an oversize TV frame as the staging for its photo booth at the Heineken activation. Guests could then post the photos directly to social media or email the pictures to themselves.
OM Digital provided an oversize TV frame as the staging for its photo booth at the Heineken activation. Guests could then post the photos directly to social media or email the pictures to themselves.
Photo: Tony Brown/imijphoto.com
Design Foundry used silver cooking utensils along with pots, pans, and platters to adorn the backdrop for the stage.
Design Foundry used silver cooking utensils along with pots, pans, and platters to adorn the backdrop for the stage.
Photo: Tony Brown/imijphoto.com for BizBash
Macy’s Pool Party
Macy’s Pool Party

Returning sponsor Macy’s hosted a pool party-inspired activation, which include a blue ball pit that resembled a pool and colorful pool floats. The activation was produced by Macy's and LeadDog Marketing Group.

Photo: Taylor McIntyre/BizBash
Bai V.I.P. Lounge
Bai V.I.P. Lounge

Antioxidant-infused beverage brand Bai returned as a festival sponsor, hosting a V.I.P. lounge that included a photo booth depicting a variety of fruit in the brand's black-and-white color scheme. Patrick J Clayton Productions designed the lounge, and Jordana Schrager created personalized polaroids for attendees. 

Photo: Taylor McIntyre/BizBash
Lollapalooza
Lollapalooza

Lollapalooza returned to Chicago's Grant Park from August 3 to 6. Between stages, festival grounds offered plenty of props for guests to pose with—including a giant fake lollipop in the festival's signature blue-and-orange hues.

Photo: Barry Brecheisen for BizBash
Cupcake Wines at Lollapalooza
Cupcake Wines at Lollapalooza

The brand had a cheerful activation that let guests pose inside a prop wine bottle that was surrounded with bubbles. 

Photo: Barry Brecheisen for BizBash
TV, Internet, and voice company Spectrum created a swimming-pool-like ball pit filled with more than 9,000 balls. The activation proved a popular photo backdrop throughout the day; guests were encouraged to post their photos with the hashtag #spectrumsounds.
TV, Internet, and voice company Spectrum created a swimming-pool-like ball pit filled with more than 9,000 balls. The activation proved a popular photo backdrop throughout the day; guests were encouraged to post their photos with the hashtag #spectrumsounds.
Photo: Rachel Murray/Getty Images for Pandora
Revolve Fourth of July Bash
Revolve Fourth of July Bash
At the clothing brand’s third annual Fourth of July party in the Hamptons, giant 3-D floral signage spelling out Revolve served as a photo op for guests.
Photo: Matthew Eisman/Getty Images for Moet & Chandon
Dessert Goals
Dessert Goals

The summer edition of Dessert Goals took place August 19 to 20 at Dobbin St in Brooklyn. Designed by founders Miraya Berke and Liang Shi, the event offered a rainbow, cotton candy-inspired photo backdrop and a rainbow unicorn pool float prop to pose with. 

Photo: Lauren Kallen
Asics Open
Asics Open

The pop-up showcased an arch installation created with Asics shoes and shoeboxes. 

Photo: Michael Simon
The event featured a colorful Instagram wall, complete with the event hashtag, that let attendees know where to pose for photos.
The event featured a colorful Instagram wall, complete with the event hashtag, that let attendees know where to pose for photos.
Photo: Taylor McIntyre/BizBash
Refinery29’s 29Rooms
Refinery29’s 29Rooms

Dunkin’ Donuts Coffee at Home created a "kitchen" where guests could taste the brand’s Bakery Series coffee flavors and vote for their favorite. 

Photo: Taylor McIntyre/BizBash
Global Citizen Festival
Global Citizen Festival

Sponsor Cadillac featured a Carpool Karaoke booth that combined a sound studio with the Cadillac XT5 Crossover. The booth, which was created by Jack Morton Worldwide and OM Digital, allowed participants to record a social-media-shareable video of themselves singing along to popular songs. 

Photo: Meron Menghistab for Global Citizen
In the “Art Heals” space, which was created with nonprofit organization Art of Elysium, guests were able to decorate the large paper lanterns.
In the “Art Heals” space, which was created with nonprofit organization Art of Elysium, guests were able to decorate the large paper lanterns.
Photo: Taylor McIntyre/BizBash
Alexa Meade’s “Become the Masterpiece” allowed guests to turn themselves into art with painted props like coats, sunglasses, and umbrellas.
Alexa Meade’s “Become the Masterpiece” allowed guests to turn themselves into art with painted props like coats, sunglasses, and umbrellas.
Photo: Taylor McIntyre/BizBash
Juicy Couture’s Glacé Getaway featured a tropical vacation setting with an icy twist: a life-size snow globe, a snow-covered floor, and an icicle-decorated lifeguard chair.
Juicy Couture’s Glacé Getaway featured a tropical vacation setting with an icy twist: a life-size snow globe, a snow-covered floor, and an icicle-decorated lifeguard chair.
Photo: Taylor McIntyre/BizBash
Ruffino at Barilla's Italian Table
Ruffino at Barilla's Italian Table

Ruffino showcased a booth at Barilla's Italian Table hosted by Giada De Laurentiis. The booth was decorated on the outside with the Italian brand's various types of wine and champagne.  

Photo: Gustavo Caballero/Getty Images for NYCWFF
Frangelico Bar
Frangelico Bar

Italian liqueur Frangelico offered attendees custom cocktails at a bar that featured the hashtag #LiveItalian made with illuminated greenery.

Photo: Neilson Barnard/Getty Images for NYCWFF
Di Lusso Deli Company's Activation
Di Lusso Deli Company's Activation

For events on Pier 92, including Barilla's Italian Table on October 13 and the Blue Moon Burger Bash on October 14, sponsor Di Lusso Deli Company presented a giant Italian sandwich complete with larger-than-life chips and a company flag. The activation served as a popular photo op for attendees, with props including a giant pickle.

Photo: Gustavo Caballero/Getty Images for NYCWFF
One of the most popular features of the hub was the photo booth, where guests could pick up props related to the day’s theme and have photos taken with the Nokia Lumia 1020, which features a 41-megapixel camera. To encourage social interaction, attendees could tweet or Instagram their snaps with the hashtag #MsftAW for the chance to win V.I.P. tickets to see DJs Avicii and Cazzette spin at Microsoft’s Wednesday night Advertising Week event.
One of the most popular features of the hub was the photo booth, where guests could pick up props related to the day’s theme and have photos taken with the Nokia Lumia 1020, which features a 41-megapixel camera. To encourage social interaction, attendees could tweet or Instagram their snaps with the hashtag #MsftAW for the chance to win V.I.P. tickets to see DJs Avicii and Cazzette spin at Microsoft’s Wednesday night Advertising Week event.
Photo: Nadia Chaudhury/BizBash
Artist David Persue created a branded neon mural that served as a step-and-repeat for the event.
Artist David Persue created a branded neon mural that served as a step-and-repeat for the event.
Photo: Michael Simon
HomeAway Photo Booth
HomeAway Photo Booth

The vacation rental site HomeAway, which sponsored a stage at the festival, fashioned an upside-down house as a photo opportunity in which fans pretended to hang from the ceiling. The brand gave away a free backstage pass every day to random fans.

Photo: Nadia Chaudhury for BizBash
Tito’s Vodka
Tito’s Vodka

Local distillery Tito's brought back its plinko game where participants could win swag. Next to the game was the Love, Tito’s mural where people were encouraged to post images on social media with the hashtag #LoveTitos. The company donated $2 per post to pet nonprofit Emancipet, which offers affordable spay/neuter services and veterinary care. People were also encouraged to write out what they love on the mural.

Photo: Nadia Chaudhury for BizBash
Coca-Cola's Grand Tasting Lounge
Coca-Cola's Grand Tasting Lounge

An interactive photo-sharing station invited guests to take a photo at the event and share on Instagram and Twitter with the hashtag #ServeWithACoke. People who used the hashtag could then print out their photo at a Luster photo-printing station to stick on a mosaic, which eventually revealed the image of a burger and a Coke with New York in the background. 

Photo: Dave Kotinsky/Getty Images for NYCWFF
The step-and-repeat in the Meridian House courtyard incorporated tropical florals and the whimsical design and lettering used in the ball invitations.
The step-and-repeat in the Meridian House courtyard incorporated tropical florals and the whimsical design and lettering used in the ball invitations.
Photo: Rodney Bailey
New York-based event design company Tinsel Experiential Design created a formal holiday dinner for Spotify at 180 Maiden Lane in New York in December. The space was transformed into a sophisticated ski chalet with playful elements like fire pits, indoor snowdrifts, and a furry stuffed bear for photos.
New York-based event design company Tinsel Experiential Design created a formal holiday dinner for Spotify at 180 Maiden Lane in New York in December. The space was transformed into a sophisticated ski chalet with playful elements like fire pits, indoor snowdrifts, and a furry stuffed bear for photos.
Photo: Quyn Duong
This interactive photo op he a camera directly overhead of the inflatable pool.
This interactive photo op he a camera directly overhead of the inflatable pool.
HL Group and Natuzzi Italia developed a balloon installation photo booth in collaboration with the Bosco for the Italian furniture brand’s event in May, which featured art by New York artists Ed Granger, Jon Burgerman, and Hektad that was inspired by Natuzzi Italia’s Re-vive chair. Guests splattered paint and decorated a backdrop of black and white balloons with vibrant colors from a branded paint can, creating their own works of art in front of a GIF photo booth.
HL Group and Natuzzi Italia developed a balloon installation photo booth in collaboration with the Bosco for the Italian furniture brand’s event in May, which featured art by New York artists Ed Granger, Jon Burgerman, and Hektad that was inspired by Natuzzi Italia’s Re-vive chair. Guests splattered paint and decorated a backdrop of black and white balloons with vibrant colors from a branded paint can, creating their own works of art in front of a GIF photo booth.
Photo: Kelsey Stanton/BFA.com
To promote its film A Ghost Story, in which Casey Affleck appears as an apparition in a white sheet, film production company A24 worked with designer Steven Jos Phan and digital design shop Watson DG to create a pop-up in New York in July. The tongue-in-cheek “Ghost Store” invited people to get fitted for a sheet of their own.
To promote its film A Ghost Story, in which Casey Affleck appears as an apparition in a white sheet, film production company A24 worked with designer Steven Jos Phan and digital design shop Watson DG to create a pop-up in New York in July. The tongue-in-cheek “Ghost Store” invited people to get fitted for a sheet of their own.
Photo: Courtesy of Watson DG
FoxTales’ gravity-defying StoryRoom is a rotating 360-degree visual experience. The room and video camera rotate in unison, creating the illusion of guests crawling up the wall and dancing on the ceiling. For Comic-Con International in July, the New York-based experiential marketing firm customized the StoryRoom with branding for FX’s comedy-drama Atlanta.
FoxTales’ gravity-defying StoryRoom is a rotating 360-degree visual experience. The room and video camera rotate in unison, creating the illusion of guests crawling up the wall and dancing on the ceiling. For Comic-Con International in July, the New York-based experiential marketing firm customized the StoryRoom with branding for FX’s comedy-drama Atlanta.
Photo: Brittany Keene
The camper featured an on-theme quote from Winnie the Pooh.
The camper featured an on-theme quote from Winnie the Pooh.
Photo: Courtesy of Zola
A swath of ribbon-tied greenery from the Hidden Garden hung over Tassels and Tastemakers' cheeky, flower-accented photo booth backdrop, designed by the Venue Report. Flipbooth provided the photo booth.
A swath of ribbon-tied greenery from the Hidden Garden hung over Tassels and Tastemakers' cheeky, flower-accented photo booth backdrop, designed by the Venue Report. Flipbooth provided the photo booth.
Photo: Troy Grover
Cast members from the series posed in front of the event's step-and-repeat at a V.I.P. reception on November 16. The photo op featured wheelbarrow and barrel props, florals from Florescer NY, and signage that read 'The Frontier is Female.'
Cast members from the series posed in front of the event's step-and-repeat at a V.I.P. reception on November 16. The photo op featured wheelbarrow and barrel props, florals from Florescer NY, and signage that read "The Frontier is Female."
Photo: Jane Kratochvil
Near the main stage, a step-and-repeat evoked buttons with phrases such as 'Women's rights are human rights' and 'Love wins.'
Near the main stage, a step-and-repeat evoked buttons with phrases such as "Women's rights are human rights" and "Love wins."
Photo: Andrew Noel for Teen Vogue/23 Stories
Several photo ops throughout the summit reinforced the event's vibe of activism—and encouraged social-media sharing.
Several photo ops throughout the summit reinforced the event's vibe of activism—and encouraged social-media sharing.
Photo: Claire Hoffman/BizBash
L’Oréal Paris’s Women of Worth Awards
L’Oréal Paris’s Women of Worth Awards

L’Oréal Paris hosted its 12th annual Women of Worth Awards on December 6 at the Pierre in New York. An interactive, animated photo booth from Studio Z invited guests to toss golden confetti.

Photo: Monica Schipper/Getty Images for L'Oreal
Portraits of Self-Expression
Portraits of Self-Expression
Urban Decay Cosmetics embraced the idea of makeup as a form of self-expression, creating a glitter-filled space full of picture frames for guests to pose in. The frames feature phrases such as “Troublemaker” and “Glitter is my favorite color.” A bowl in the center of the room offers makeup samples.
Photo: Emma McIntyre/Getty Images for Refinery29
Fair Grounds
Fair Grounds

A colorful, interactive fairground is a collaboration between Google Pixel 2 and artist Nina Chanel Abney. In addition to games and slides, the space features thought-provoking artwork adorned with phrases such as “Does identity have to mean one thing?” and “We are all the same.”

Photo: Emma McIntyre/Getty Images for Refinery29
A GIF photo booth had a backdrop of the event's color palette in bright strips.
A GIF photo booth had a backdrop of the event's color palette in bright strips.
Photo: Anton Martynov/STSphotovideo
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