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Interactive Ideas

April 3, 2017
South by Southwest
South by Southwest

This year's South by Southwest took place March 10 to 19 at various venues in Austin, Texas. At the Sony Wow Factory, the company spotlighted several of its projects, including many still in development with its Future Lab Program, to the public with its venue at Trinity Warehouse. It also demonstrated a virtual-reality music video through Playstation with the Chainsmokers. Guests could record their “wow experience” on a massive plywood wall.

Photo: Courtesy of Sony
Pickling Party
Pickling Party

During this pre-dinner interactive experience from Wolfgang Puck Catering, guests break into groups and move from station to station pickling their own ingredients. Two weeks later, the jars are ready to eat. The catering company also provides recipe ideas with ways to use the new pickled ingredients.

Photo: The Mamones Photography
Camp-Style Barbeque Lessons
Camp-Style Barbeque Lessons

At Kimpton Taconic's adult summer camp in Manchester, Vermont, guests spend a weekend participating in outdoor activities, including hiking, kayaking, yoga, kite making, glass blowing, and zip-lining. Plus, attendees learn how to master the pit with alfresco barbecue lessons. The hotel offers two camp sessions (June 23 to 26 and August 25 to 28), with other weekends available upon request with three weeks’ notice. The cost is $418 a night per person.

Photo: Daniel Krieger
Cocktail Crash Courses
Cocktail Crash Courses

Launching this fall, the Hilton New Orleans Riverside will be offering hands-on mixology classes in Public Belt, the speakeasy-style piano lounge on the hotel’s second floor. The crash course begins with a cocktail history lesson, followed by an interactive demonstration of the city’s signature drink: the old-fashioned. Participants receive recipe cards and a Public Belt T-shirt. The fee is based on group size, with a maximum of 20 meeting attendees. And across the Mississippi at Whiskey and Rye at the Omni Fort Worth Hotel in Texas, groups learn how to make a local favorite: the Depot. The cocktail is served with Texas whiskey, muddled blackberries, Grand Marnier, lemon juice, and sugar.

Photo: Courtesy of Hilton New Orleans Riverside
Fishing Excursion
Fishing Excursion

The Thompson Playa del Carmen in Mexico offers up a “Catch of the Day” program, where guests team up with local fishermen to catch fresh fish offshore, which can then be grilled or made into ceviche or sushi for the group dinner. In addition, guests can pair their fish dishes with the hotel's tequila and mezcal flight-tasting classes.

Photo: Courtesy of Thompson Playa del Carmen
Beekeeping Experience
Beekeeping Experience

At the Towers of the Waldorf Astoria New York, small groups can book an exclusive beekeeping experience, where they can explore the hotel's rooftop hives with a culinary team member and learn how the honey is incorporated into their three-course lunch of honey-infused dishes.

Photo: Courtesy of the Waldorf Astoria New York
Mojito-Making Classes
Mojito-Making Classes

At the Marriott Harbor Beach Resort in Fort Lauderdale, Florida, groups head to the hotel’s herb garden to handpick their own mint to be muddled into cocktails during mojito mixology classes. And in Michigan, groups can create a farm-to-flute pineapple sage mojito at the JW Marriott Grand Rapids’ bar Jdek, which features an outdoor garden [pictured] and a living wall of herbs, fruits, and vegetables where participants learn how to pick pineapple sage and muddle it with fresh fruit.

Photo: Terry Johnston
Gelato Fun
Gelato Fun

In their spacious shop, the owners of Jersey City, New Jersey-based Bucket & Bay Craft Gelato Company teach guests how to make the company's inventive flavors from scratch, including gelato made with seasonal ingredients and infused with spirits like whiskey, rum, or mezcal. Bucket & Bay offers one-of-a-kind flavors such as Rose Latte (rose-petal-infused milk gelato); Purple Sticky Rice (black sticky rice and lemon grass); and Black Label Vanilla with Johnnie Walker Black Label.

Photo: Courtesy of Bucket & Bay Craft Gelato Co.
Salad-Making Sessions
Salad-Making Sessions

At the Waldorf Astoria Orlando and Hilton Orlando Bonnet Creek, guests create seasonal meals by plucking produce from an indoor herb wall and vegetable garden. Elsewhere in Florida, the Hilton West Palm Beach offers an experiential Mason jar salad-making class where attendees handpick oranges from the potted trees located on the Palm Deck to make a flavorful citrus dressing.

Photo: Courtesy of Hilton West Palm Beach
Blending Trial
Blending Trial

Denver-based winery the Infinite Monkey Theorem offers a blending trial at its Austin, Texas, location in which groups create their own vessel of wine. Guests can then take home two growlers of their custom blend.

Photo: Jing Wang
Forage & Feast Adventure
Forage & Feast Adventure

The historic Clifton Inn in Charlottesville, Virginia, offers guests the opportunity to explore the 100-plus-acre property with hands-on foraging sessions and cooking classes as part of its two-day “Forage & Feast” package. In addition, guests learn basic culinary lessons, such as how to sharpen knives and how to clean and prepare fresh fish. The package costs $4,000 and requires a minimum of six guests.

Photo: Courtesy of Clifton Inn
Rum Rundown
Rum Rundown

Through its partnership with Wicked Dolphin Rum, guests of the Westin Cape Coral Resort at Marina Village in Florida can tour the distillery, learn the art of making rum, and sample specialty flights. Groups are provided with recipe cards and challenged to craft a cocktail with the company's rum and seasonal ingredients.

Photo: Courtesy of Wicked Dolphin Distillery
Overwhelming is an understatement when it comes to the first few hours of your first C2. This FOMO feeling and anxiety level was amplified through the blistering-paced ticker-tape style signage that lit up the Hangar area. It offered a mix of formal, scripted messages and comments from attendees.
Overwhelming is an understatement when it comes to the first few hours of your first C2. This FOMO feeling and anxiety level was amplified through the blistering-paced ticker-tape style signage that lit up the Hangar area. It offered a mix of formal, scripted messages and comments from attendees.
Photo: Courtesy of Joe Lovett/Cramer
The “360 Big Top” was the event’s new main stage. It was massive on the outside, yet felt extremely intimate on the inside. Requiring no view-obstructing poles, every seat had a great view of the center stage. The speakers’ stories were complemented by the thematic moving organic shapes projected onto the entire ceiling by 12 projectors using 3-D motion design. An electronic music duo, the Gulf Stream, and five dancers, entertained guests in between speakers.
The “360 Big Top” was the event’s new main stage. It was massive on the outside, yet felt extremely intimate on the inside. Requiring no view-obstructing poles, every seat had a great view of the center stage. The speakers’ stories were complemented by the thematic moving organic shapes projected onto the entire ceiling by 12 projectors using 3-D motion design. An electronic music duo, the Gulf Stream, and five dancers, entertained guests in between speakers.
Photo: Courtesy of Joe Lovett/Cramer
The “Sky” lab was one of the most popular activities at C2 Montréal. In groups of five, we sat in chairs suspended about 20 feet off the ground, surrounded by a cylindrical projection surface. The purpose was to spend about 20 minutes brainstorming. That can feel like eternity if trapped with the wrong people! But thankfully my group was amazing, and while we definitely went way off topic, we had a great conversation. Even after we were released from our constraints, safely back on terra firma, we continued our conversation for another 20 minutes.
The “Sky” lab was one of the most popular activities at C2 Montréal. In groups of five, we sat in chairs suspended about 20 feet off the ground, surrounded by a cylindrical projection surface. The purpose was to spend about 20 minutes brainstorming. That can feel like eternity if trapped with the wrong people! But thankfully my group was amazing, and while we definitely went way off topic, we had a great conversation. Even after we were released from our constraints, safely back on terra firma, we continued our conversation for another 20 minutes.
Photo: Courtesy of Joe Lovett/Cramer
In the “Blueprint” lab we created our own urban plan using the principles of design from greats such as Frederick Olmstead. Then the group put our designs together to see if we could create a unified vision from our various perspectives. We all eventually realized that we were still being nice and respectful of each other’s designs even though the goal had changed. A reminder to keep goals in mind and iterate when they change.
In the “Blueprint” lab we created our own urban plan using the principles of design from greats such as Frederick Olmstead. Then the group put our designs together to see if we could create a unified vision from our various perspectives. We all eventually realized that we were still being nice and respectful of each other’s designs even though the goal had changed. A reminder to keep goals in mind and iterate when they change.
Photo: Courtesy of Joe Lovett/Cramer
Easily the most popular lab, “Cake” was booked early each day. Participants took a deep dive on each ingredient that goes into a cake. For example, one group focused on sugar, learning about the history and the relationship and effect it has on the other ingredients and the final cake. The cake was slowly built layer by layer throughout the conference and ultimately distributed and eaten by participants, allowing us to all take part and to take away something from all attendees.
Easily the most popular lab, “Cake” was booked early each day. Participants took a deep dive on each ingredient that goes into a cake. For example, one group focused on sugar, learning about the history and the relationship and effect it has on the other ingredients and the final cake. The cake was slowly built layer by layer throughout the conference and ultimately distributed and eaten by participants, allowing us to all take part and to take away something from all attendees.
Photo: Courtesy of Joe Lovett/Cramer
Stacked, colorful shipping containers loomed over the C2 Village, offering intimate, comfortable, catered spaces where vendors could entertain clients while watching the live stream from the 360 Big Top, located behind them.
Stacked, colorful shipping containers loomed over the C2 Village, offering intimate, comfortable, catered spaces where vendors could entertain clients while watching the live stream from the 360 Big Top, located behind them.
Photo: Courtesy of Joe Lovett/Cramer
It was clear to me that organizers want to encourage attendees to interact—in both large and small settings. “Brain dates” are C2’s term for strategic networking. These 30-minute meetups are coordinated through E-180’s platform, where attendees input both topics they have expertise in and ones they want to learn about. Organizers created an intimate lounge for these meetings filled with living-room-style furniture.
It was clear to me that organizers want to encourage attendees to interact—in both large and small settings. “Brain dates” are C2’s term for strategic networking. These 30-minute meetups are coordinated through E-180’s platform, where attendees input both topics they have expertise in and ones they want to learn about. Organizers created an intimate lounge for these meetings filled with living-room-style furniture.
Photo: Courtesy of Joe Lovett/Cramer
The Klik platform by PixMob allowed participants to effortlessly exchange information, register for talks and labs, book Brain Dates, and even pay for a cocktail or two. When I registered for a lab with my badge, my schedule was updated on my Klik calendar view.
The Klik platform by PixMob allowed participants to effortlessly exchange information, register for talks and labs, book Brain Dates, and even pay for a cocktail or two. When I registered for a lab with my badge, my schedule was updated on my Klik calendar view.
Photo: Courtesy of Joe Lovett/Cramer
A bicycling videographer interviewed guests about their experience at C2. The frame mounted on the back of the bike made it look as if there is a moving painting behind the interviewee. The feedback will be used to improve future conferences and also for promotional footage.
A bicycling videographer interviewed guests about their experience at C2. The frame mounted on the back of the bike made it look as if there is a moving painting behind the interviewee. The feedback will be used to improve future conferences and also for promotional footage.
Photo: Courtesy of Joe Lovett/Cramer
The “Aquarium” was a glass-enclosed booth where organizers conducted live-streamed interviews with speakers and guests.
The “Aquarium” was a glass-enclosed booth where organizers conducted live-streamed interviews with speakers and guests.
Photo: Courtesy of Joe Lovett/Cramer
Conference organizers created a variety of ways for each attendee to leave their own unique stamp on C2. Polaroids clipped to string and thoughts written on large whiteboards and sticky notes personalized the experience.
Conference organizers created a variety of ways for each attendee to leave their own unique stamp on C2. Polaroids clipped to string and thoughts written on large whiteboards and sticky notes personalized the experience.
Photo: Courtesy of Joe Lovett/Cramer
Finding a quiet spot for a conference call or just getting out of the cacophony of C2 for a few minutes was accomplished through sound-proofed Framery boxes. These cozy boxes gave participants quiet and comfort while still allowing them to take in the sights from the outside world.
Finding a quiet spot for a conference call or just getting out of the cacophony of C2 for a few minutes was accomplished through sound-proofed Framery boxes. These cozy boxes gave participants quiet and comfort while still allowing them to take in the sights from the outside world.
Photo: Courtesy of Joe Lovett/Cramer
There was ample opportunity to network and grab a cocktail and meal at C2. The modular floating barge is the largest of its kind ever built and offered an ambience and an amazing view of the Lachine Canal.
There was ample opportunity to network and grab a cocktail and meal at C2. The modular floating barge is the largest of its kind ever built and offered an ambience and an amazing view of the Lachine Canal.
Photo: Courtesy of Joe Lovett/Cramer
C2 partnered with Chromatic Pro, a Montreal-based collective that fosters conversations between artists, entrepreneurs, and professionals. The organization created an “Art Installation Market” with 12 digital works, including this one where guests could layer bright digital compositions over themselves using Mateo Mounier’s Digital Skin.
C2 partnered with Chromatic Pro, a Montreal-based collective that fosters conversations between artists, entrepreneurs, and professionals. The organization created an “Art Installation Market” with 12 digital works, including this one where guests could layer bright digital compositions over themselves using Mateo Mounier’s Digital Skin.
Photo: Courtesy of Joe Lovett/Cramer
Even decorative elements had a purpose. For example, mirrors were used in a variety of ways, and one was warped and fragmented, a reminder to break current perspectives, find different viewpoints, and look inward while looking forward.
Even decorative elements had a purpose. For example, mirrors were used in a variety of ways, and one was warped and fragmented, a reminder to break current perspectives, find different viewpoints, and look inward while looking forward.
Photo: Courtesy of Joe Lovett/Cramer
Some of my favorite parts of C2 were the arresting and surprising pieces of art that represent the various emotions that people feel at the conference. One statue of a young woman was either having a eureka moment or had been totally engulfed.
Some of my favorite parts of C2 were the arresting and surprising pieces of art that represent the various emotions that people feel at the conference. One statue of a young woman was either having a eureka moment or had been totally engulfed.
Photo: Courtesy of Joe Lovett/Cramer
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