The ground floor of the event space featured square cut-out frames for photo ops. “Fujifilm came to us as their experiential activation partner because they wanted to take a leap out of the box into direct-to-consumer marketing. The only creative guideline was that the highlight of the experience was square,” Kayne said.
Photo: Everly Studios
The ground-floor bar featured a geometric square backdrop in vibrant colors.
Photo: Travis Keyes
“We chose a color palette of dichroic glass, which was integrated throughout the design elements on our chromo-saturated ground floor and provided a contrast to the more photorealistic and monochromatic lower level,” Kayne explained.
Photo: Everly Studios
The DJ booth was designed to look like an instant film print.
Photo: Michele Laufik/BizBash
A secret bar area on the lower level offered a specialty cocktail and more brand signage.
Photo: Everly Studios
The lower level also included a mirror maze, which led guests to the secret bar.
Photo: Patrick McMullan
Guests posed inside the sideways room photo booth setup.
Photo: Travis Keyes
The “frozen in time” photo booth set-up was one of several photo ops.
Photo: Patrick McMullan
On the second day, foodies were invited to a brunch in partnership with Tasting Table. Guests enjoyed a three-course tasting menu by chef Branden McHale, while Jackie Gebel of @noleftovers hosted a hands-on food photography workshop with the new camera.
Photo: Travis Keyes
Each table setting included a Instax Square SQ10, the company’s new instant-digital hybrid camera.
Photo: Travis Keyes
