Fabricated prop pieces of Lacoste's crocodile logo and two Parisian landmarks—the Arc de Triomphe and the Eiffel Tower—were designed to encourage fans to pose with them for social media posts. The reptile was painted in the French Tricolour and featured Lacoste’s #beautifultennis hashtag.
Photo: Courtesy of Lacoste
Colorful ping pong tables were printed to look like Lacoste shirts.
Photo: Courtesy of Lacoste
Visitors to La Plage could write messages on tennis balls that were then arranged into the custom wall, creating an interactive art installation.
Photo: Courtesy of Lacoste
Activities continued in a customized Lacoste tent.
Photo: Courtesy of Lacoste
"La Plage" ("the beach" in French) thematically connected Lacoste’s French roots with the Miami Open’s ocean landscape.
Photo: Courtesy of Lacoste
Seat upgrades were awarded in a campaign called "Spot the Croc," playing off Lacoste's reptile logo. Winners were recognized on the court.
Photo: Courtesy of Lacoste
The activation included appearances by players who signed autographs and posed for photos.
Photo: Courtesy of Lacoste
