EntreFEST 2018

Visitors could grab popsicles in branded packaging from a customized ice cream truck that drove around Times Square. 

For the fourth consecutive year, Twitter partnered with experiential marketing agency NA Collective to create the Twitter Commons, the brand’s dedicated space for events and client conversations at the trade show. The soundproof space included a branded bar. 

Instead of giving away its usual branded swag, Twitter decided to give back by encouraging guests to donate to three nonprofits: Black Girls Code, Girls Inc., and the Las Vegas Victim’s Fund.

The activation had 3-D photo vignettes that depicted different parks including Sequoia National Park. 

Guests could fill up branded tote bags with full-size samples in the gifting area.