Corporate Events

November 13, 2017
The design's ombre palette and cut-out icons were incorporated into the agendas, itineraries, and other conference materials.
The design's ombre palette and cut-out icons were incorporated into the agendas, itineraries, and other conference materials.
Photo: John Cain Sargent
Branded towels were draped over the waiters' arms during the pool party.
Branded towels were draped over the waiters' arms during the pool party.
Photo: Carla Ten Eyck
Floral flamingos decorated the lawn during the croquet lunch.
Floral flamingos decorated the lawn during the croquet lunch.
Photo: Carla Ten Eyck
The event's branding was introduced in a countdown advent-style, two-part mailer. First, guests received a pop-up invitation and schedule of events, then a box filled with Engage! branded accessories, such as a sleep mask, luggage tag, and sunscreen. Gifts for the Good Life also created turn-down gifts for each evening of the event, which were themed to complement the activities the following day, such as a spa kit with a towel and robe and a travel set.
The event's branding was introduced in a countdown advent-style, two-part mailer. First, guests received a pop-up invitation and schedule of events, then a box filled with Engage! branded accessories, such as a sleep mask, luggage tag, and sunscreen. Gifts for the Good Life also created turn-down gifts for each evening of the event, which were themed to complement the activities the following day, such as a spa kit with a towel and robe and a travel set.
Photo: Jeremie Barlow
The gifting boasted positive and playful messaging like 'take it all in,' 'you got this,' 'make big plans,' and 'power full.'
The gifting boasted positive and playful messaging like "take it all in," "you got this," "make big plans," and "power full."
Photo: Carla Ten Eyck
Artisanal popsicles on custom idiom sticks—with sayings like 'Just chilling at Engage!16 The Breakers'—provided a refreshing afternoon break.
Artisanal popsicles on custom idiom sticks—with sayings like "Just chilling at Engage!16 The Breakers"—provided a refreshing afternoon break.
Photo: Cameron Kelly
For a Patrón industry party at the Hyatt Regency New Orleans, branded towels were laid out on lounge chairs and the pool umbrellas were changed out to match the Patrón theme. Guests snacked on a create-your-own-nacho bar and Café Patrón mini cupcakes and traditional churros for dessert.
For a Patrón industry party at the Hyatt Regency New Orleans, branded towels were laid out on lounge chairs and the pool umbrellas were changed out to match the Patrón theme. Guests snacked on a create-your-own-nacho bar and Café Patrón mini cupcakes and traditional churros for dessert.
Photo: Michael Brewer
The Veuve Clicquot Polo Classic is known for its whimsical decor done in the brand's signature yellow-orange color. In 2013, the Los Angeles event included a vintage flower-stand-style step-and-repeat. In addition to flowers, bottles were potted like plants and logo plaques on wooden sticks were planted in moss.
The Veuve Clicquot Polo Classic is known for its whimsical decor done in the brand's signature yellow-orange color. In 2013, the Los Angeles event included a vintage flower-stand-style step-and-repeat. In addition to flowers, bottles were potted like plants and logo plaques on wooden sticks were planted in moss.
Photo: Claire Barrett Photography
At a 2013 brunch for L'Oréal, designer and producer Joe Moller added subtle branding to the setup on the Viceroy Miami's outdoor terrace, adding L'Oréal lettering to the backs of chairs and using shallow gold vases filled with products as tabletop centerpieces.
At a 2013 brunch for L'Oréal, designer and producer Joe Moller added subtle branding to the setup on the Viceroy Miami's outdoor terrace, adding L'Oréal lettering to the backs of chairs and using shallow gold vases filled with products as tabletop centerpieces.
Photo: Joe Moller
Against a custom-painted robin's-egg blue faux brick backdrop and neon sign, guests were received by Tiffany fragrance professionals who guided them through each of the scent's main notes. The setup also made for a popular Instagram moment.
Against a custom-painted robin's-egg blue faux brick backdrop and neon sign, guests were received by Tiffany fragrance professionals who guided them through each of the scent's main notes. The setup also made for a popular Instagram moment.
Photo: Bryan Bedder/Getty Images for Tiffany & Co.
At an LED neon photo booth, guests struck a pose inside an oversize replica of the fragrance bottle, choosing a traditional photo or interactive boomerang. A 10- by 4-foot cutout of the same bottle silhouette, glowing in Tiffany blue, also graced the entrance to the event.
At an LED neon photo booth, guests struck a pose inside an oversize replica of the fragrance bottle, choosing a traditional photo or interactive boomerang. A 10- by 4-foot cutout of the same bottle silhouette, glowing in Tiffany blue, also graced the entrance to the event.
Photo: Bryan Bedder/Getty Images for Tiffany & Co.
Refinery29 partnered with Snap Inc. to launch a Spectacles rental program at the exhibition. A limited number of attendees per session were offered a pair of Spectacles to capture the experience. “Snaps” that are captured with Spectacles transfer wirelessly to a user’s Memories in Snapchat and are saved in a circular video format. The videos can then be uploaded to a Snapchat story.
Refinery29 partnered with Snap Inc. to launch a Spectacles rental program at the exhibition. A limited number of attendees per session were offered a pair of Spectacles to capture the experience. “Snaps” that are captured with Spectacles transfer wirelessly to a user’s Memories in Snapchat and are saved in a circular video format. The videos can then be uploaded to a Snapchat story.
Photo: Taylor McIntyre/BizBash
The evening event, which was hosted by actress Regina Hall, featured a backdrop of custom-designed graffiti created by Julio Himede Design. The artwork was temporarily attached to buildings with vinyl stickers, creating a fully immersive and on-theme environment for attendees and the TV audience.
The evening event, which was hosted by actress Regina Hall, featured a backdrop of custom-designed graffiti created by Julio Himede Design. The artwork was temporarily attached to buildings with vinyl stickers, creating a fully immersive and on-theme environment for attendees and the TV audience.
Photo: John Sciulli/Getty Images for VH1/Viacom
The entirety of Brooklyn Street at Paramount Studios was transformed with custom-made elements such as newspaper boxes covered in era-appropriate stickers. Producers also designed street lights, bicycles, fire hydrants, and a hot dog cart.
The entirety of Brooklyn Street at Paramount Studios was transformed with custom-made elements such as newspaper boxes covered in era-appropriate stickers. Producers also designed street lights, bicycles, fire hydrants, and a hot dog cart.
Photo: Courtesy of Julio Himede Design
Even the lot's doors were transformed, using custom sconces and hardware that would fit the time period.
Even the lot's doors were transformed, using custom sconces and hardware that would fit the time period.
Photo: Courtesy of Julio Himede Design
Tabletops featured custom graffiti, as well as swag and other giveaways from sponsors including Twix.
Tabletops featured custom graffiti, as well as swag and other giveaways from sponsors including Twix.
Photo: Maury Phillips/Getty Images
The V.I.P. event, held at Los Angeles Center Studios in August, was designed to showcase Cort rental options to local event and trade show professionals. '[We wanted to] channel a cool Los Angeles feel for the attendees,' said Kevin Dana, executive director of marketing and product development at Cort.
The V.I.P. event, held at Los Angeles Center Studios in August, was designed to showcase Cort rental options to local event and trade show professionals. "[We wanted to] channel a cool Los Angeles feel for the attendees," said Kevin Dana, executive director of marketing and product development at Cort.
Photo: Erin Marie Miller
Designers aimed to echo the colorful street art surrounding the venue. 'The result was a V.I.P. event that reflected the spirit of the downtown Los Angeles renaissance and the creative and colorful people who are making it happen,' said Dana.
Designers aimed to echo the colorful street art surrounding the venue. "The result was a V.I.P. event that reflected the spirit of the downtown Los Angeles renaissance and the creative and colorful people who are making it happen," said Dana.
Photo: Erin Marie Miller
“Colorful lighting and floral complemented the urban vibe,” said Dana.
“Colorful lighting and floral complemented the urban vibe,” said Dana.
Photo: Courtesy of Cort Event Furnishings
Branded pedi-cabs provided free rides throughout the area.
Branded pedi-cabs provided free rides throughout the area.
Photo: Jane Kratochvil
Visitors could grab popsicles from a customized ice cream truck that drove around Times Square.
Visitors could grab popsicles from a customized ice cream truck that drove around Times Square.
Photo: Jane Kratochvil
Flavors included coconut, lemon, mango, and pineapple.
Flavors included coconut, lemon, mango, and pineapple.
Photo: Jane Kratochvil
Street dancers and musicians performed throughout Times Square, while brand ambassadors acted as billboards, promoting the show and its social media handles.
Street dancers and musicians performed throughout Times Square, while brand ambassadors acted as billboards, promoting the show and its social media handles.
Photo: Jane Kratochvil
Floral statue entertainers from Scarlett Entertainment also greeted attendees at the entrance and posed for photos.
Floral statue entertainers from Scarlett Entertainment also greeted attendees at the entrance and posed for photos.
Photo: Hechler Photographers
Entertainment included ballerinas who wore illuminated costumes.
Entertainment included ballerinas who wore illuminated costumes.
Photo: Hechler Photographers
Sponsor Perrier-Jouët featured a champagne garden that was designated by a neon green sign.
Sponsor Perrier-Jouët featured a champagne garden that was designated by a neon green sign.
Photo: Hechler Photographers
Hanging florals from L'atelier Rouge provided a popular photo op in the Perrier-Jouët garden.
Hanging florals from L'atelier Rouge provided a popular photo op in the Perrier-Jouët garden.
Photo: Hechler Photographers
Building on the woodlands theme, catering labels at certain stations resembled tree stumps. Marcia Selden Catering & Event Planning handled catering.
Building on the woodlands theme, catering labels at certain stations resembled tree stumps. Marcia Selden Catering & Event Planning handled catering.
Photo: Hechler Photographers
Bar decor included copper pineapple and swans, green napkins with the event tile, and a copper hashtag sign.
Bar decor included copper pineapple and swans, green napkins with the event tile, and a copper hashtag sign.
Photo: Hechler Photographers
A stilt walker dressed as a deer partied with guests throughout the night.
A stilt walker dressed as a deer partied with guests throughout the night.
Photo: Hechler Photographers
Perrier-Jouët's photo activation invited guests to pose with a bottle of champagne in a floral bathtub ball pit.
Perrier-Jouët's photo activation invited guests to pose with a bottle of champagne in a floral bathtub ball pit.
Photo: Hechler Photographers
“For me, one of the most captivating things about Dîner en Blanc is the exclusivity of the event and the amazing crowd it brings together,” Cowie said. “With a waitlist of nearly 30,000 it’s impossible to describe just how unique the event is.”
“For me, one of the most captivating things about Dîner en Blanc is the exclusivity of the event and the amazing crowd it brings together,” Cowie said. “With a waitlist of nearly 30,000 it’s impossible to describe just how unique the event is.”
Photo: Tatiana Valerie
Cowie, in conjunction with his new millennial-focused wedding blog Wilkie, reserved 10 tables for a total of 20 settings at the New York event.
Cowie, in conjunction with his new millennial-focused wedding blog Wilkie, reserved 10 tables for a total of 20 settings at the New York event.
Photo: Bìjiao Liu
The menus featured calligraphed names in silver with painted edges.
The menus featured calligraphed names in silver with painted edges.
Photo: Bìjiao Liu
Guests entered the concert through three tunnels, each customized with different content from the new Pandora Premium campaign.
Guests entered the concert through three tunnels, each customized with different content from the new Pandora Premium campaign.
Photo: Rachel Murray/Getty Images for Pandora
A DJ booth was situated about mid-way down the field to keep guests moving during the event. DJ Mustard and DJ Sourmilk performed during main-stage change-overs.
A DJ booth was situated about mid-way down the field to keep guests moving during the event. DJ Mustard and DJ Sourmilk performed during main-stage change-overs.
Photo: Jonathan Leibson/Getty Images for Pandora
A custom-built geometric structure housed Pandora Premium kiosks, where guests could experience the newest features of the service and listen to a mixtape curated by the day’s performers. Brand ambassadors also handed out Pandora-branded swag, including trucker hats—which could be personalized at an airbrushing station—as well as branded pins and stickers.
A custom-built geometric structure housed Pandora Premium kiosks, where guests could experience the newest features of the service and listen to a mixtape curated by the day’s performers. Brand ambassadors also handed out Pandora-branded swag, including trucker hats—which could be personalized at an airbrushing station—as well as branded pins and stickers.
Photo: Rachel Murray/Getty Images for Pandora
One of the most popular activations of the day was the Pandora Photo Moment—a giant, bright “P” built with dichroic glass and flanked by colorful dominos. Guests posed with summery emoji-type floats while brand ambassadors took photos.
One of the most popular activations of the day was the Pandora Photo Moment—a giant, bright “P” built with dichroic glass and flanked by colorful dominos. Guests posed with summery emoji-type floats while brand ambassadors took photos.
Photo: Clayton Woodley for NVE
As a way to occupy parents who had driven their children to the concert, Hum—Verizon’s new smart car technology—created a “parents’ oasis.” The 30-foot lounge had two seating areas with charging stations, misting areas, flavored water, and massage therapists.
As a way to occupy parents who had driven their children to the concert, Hum—Verizon’s new smart car technology—created a “parents’ oasis.” The 30-foot lounge had two seating areas with charging stations, misting areas, flavored water, and massage therapists.
Photo: Rachel Murray/Getty Images for Pandora
Feminine product brand Always created a custom Always Empowerment Wall. Guests were invited to write messages of female empowerment, then take photos to share on social. Always also activated in the women’s bathroom, placing custom decals on the mirrors and handing out samples.
Feminine product brand Always created a custom Always Empowerment Wall. Guests were invited to write messages of female empowerment, then take photos to share on social. Always also activated in the women’s bathroom, placing custom decals on the mirrors and handing out samples.
Photo: Rachel Murray/Getty Images for Pandora
Two LED walls flanked the main stage and ran content from the show, additional artist content, and a live stream of user-generated social posts that pulled from Instagram, Twitter, and Facebook. The concert started in the mid-afternoon and ran until about 10 p.m.
Two LED walls flanked the main stage and ran content from the show, additional artist content, and a live stream of user-generated social posts that pulled from Instagram, Twitter, and Facebook. The concert started in the mid-afternoon and ran until about 10 p.m.
Photo: Rachel Murray/Getty Images for Pandora
Using roses, Bloom Plus created a chandelier, building a focal point for the room that sat above the wine selection.
Using roses, Bloom Plus created a chandelier, building a focal point for the room that sat above the wine selection.
Photo: Courtesy of Eatertainment
Eatertainment created a 15-foot long 'surf-and-turf' charcuterie station that featured prosciutto sliced to order, artisan cheeses, arctic char gravlax, tandoori shrimp, ceviche, and more.
Eatertainment created a 15-foot long "surf-and-turf" charcuterie station that featured prosciutto sliced to order, artisan cheeses, arctic char gravlax, tandoori shrimp, ceviche, and more.
Photo: Courtesy of Eatertainment
An eye-catching, suspended wood platter featured bar snacks.
An eye-catching, suspended wood platter featured bar snacks.
Photo: Courtesy of Eatertainment
A peg wall of macarons arranged in an ombré display was accompanied by a selection of desserts, including unicorn chocolate bark and flavored marshmallows.
A peg wall of macarons arranged in an ombré display was accompanied by a selection of desserts, including unicorn chocolate bark and flavored marshmallows.
Photo: Courtesy of Eatertainment
At a party to celebrate its newly designed office and catering facility, Eatertainment Special Events & Catering created a Rosé Room, which featured five different varieties of the wine, all from Provence, France.
At a party to celebrate its newly designed office and catering facility, Eatertainment Special Events & Catering created a Rosé Room, which featured five different varieties of the wine, all from Provence, France.
Photo: Courtesy of Eatertainment
Uplifting, inclusive 'Yes to All' messaging was found throughout the design, along with hashtag speak like '#allthefeels, #allthevibes, and #allthecolors.'
Uplifting, inclusive "Yes to All" messaging was found throughout the design, along with hashtag speak like "#allthefeels, #allthevibes, and #allthecolors."
Photo: Laura Dee
Whimsical details like colorful tassels decorated the gifting suite.
Whimsical details like colorful tassels decorated the gifting suite.
Photo: Melissa Wolfe
An on-theme desktop gift included a magnetic tray with branded items attached, including a mini vase, colorful sticky notes, a mint tin, kinetic sand with a press, and a pop socket for the guest's phone.
An on-theme desktop gift included a magnetic tray with branded items attached, including a mini vase, colorful sticky notes, a mint tin, kinetic sand with a press, and a pop socket for the guest's phone.
Photo: Paul Morse
Guests gathered for the beach party on the first day of the conference. Illuminated signage contrasted with the natural setting.
Guests gathered for the beach party on the first day of the conference. Illuminated signage contrasted with the natural setting.
Photo: Paul Morse
During the 'Mermaid Dreams' party, mermaid and merman entertainers were on hand to pose with guests.
During the "Mermaid Dreams" party, mermaid and merman entertainers were on hand to pose with guests.
Photo: Chad Munro
During turndown service, attendees scored more branded treats such a Bluetooth shower speaker, a hangover kit, and artisanal marshmallows and traditional rum cake.
During turndown service, attendees scored more branded treats such a Bluetooth shower speaker, a hangover kit, and artisanal marshmallows and traditional rum cake.
Photo: Laura Dee
Colorful tents in a range of vibrant hues dotted the property and were used for meeting breaks and meals.
Colorful tents in a range of vibrant hues dotted the property and were used for meeting breaks and meals.
Photo: Jennifer Domenick
Guests sipped cucumber-basil drinks with gin-infused compressed watermelon bites during a mid-day break. Kimpton Seafire Resort & Spa provided the cocktails and cuisine for the conference.
Guests sipped cucumber-basil drinks with gin-infused compressed watermelon bites during a mid-day break. Kimpton Seafire Resort & Spa provided the cocktails and cuisine for the conference.
Photo: Rebecca Davidson
Miller Lite Bar 75
Miller Lite Bar 75

The beer brand’s space, which was produced by MKG, featured picnic-style tables, a bar, and seating, along with free charging stations and Wi-Fi.

Photo: Taylor McIntyre/BizBash
Nasty Gal's Pre-Party
Nasty Gal's Pre-Party

Tinsel & Twine created an interactive, Instagram-friendly environment that was inspired by Studio 54 for Nasty Gal’s Governors Ball pre-party at Studio 450 on June 1.

Photo: Quyn Duong
Nasty Gal's Pre-Party
Nasty Gal's Pre-Party

The space featured a vibrant palette of hot pinks and ultraviolets, along with ribbon curtains, platinum foil walls, and a lot of disco balls throughout the space.

Photo: Quyn Duong
An electric blue foil wall mimicked the packaging of the brand’s newest product, Advanced Génifique Sensitive Antioxidant Serum.
An electric blue foil wall mimicked the packaging of the brand’s newest product, Advanced Génifique Sensitive Antioxidant Serum.
Photo: Taylor McIntyre/BizBash
HL Group riffed on the idea of a French kissing booth to promote the brand’s new Matte Shaker lip colors. The room featured a bright color palette of oranges, pinks, and greens.
HL Group riffed on the idea of a French kissing booth to promote the brand’s new Matte Shaker lip colors. The room featured a bright color palette of oranges, pinks, and greens.
Photo: Taylor McIntyre/BizBash
Dyson's Supersonic Event
Dyson's Supersonic Event

A floating hashtag decorated the pool on the Sixty LES rooftop in New York during a Dyson event for its Supersonic hair dryer in June.

Photo: Beth Kormanik/BizBash
Gállány Cosmetics x Billy B Launch Party
Gállány Cosmetics x Billy B Launch Party

Guests tossed loose flower petals in front of a floral backdrop for GIF action shots.

Photo: Elaine Lee
Revlon Street Chic Event
Revlon Street Chic Event

Makeup artists were on hand, offering demos at stations decorated in bold graphics promoting the collection.

Photo: Courtesy of Revlon
The event began right before dusk so guests would be able to watch and photograph the sunset from the roof, which has landscape views of the city.
The event began right before dusk so guests would be able to watch and photograph the sunset from the roof, which has landscape views of the city.
Photo: Kaz Sasahara/Lancer Photography
Perezchica incorporated pops of color like bright-blue chargers into the design of each table to complement the furniture.
Perezchica incorporated pops of color like bright-blue chargers into the design of each table to complement the furniture.
Photo: Kaz Sasahara/Lancer Photography
Festivalgoers entered through a lime-decorated walkway, which was also immersed in a lime scent.
Festivalgoers entered through a lime-decorated walkway, which was also immersed in a lime scent.
Photo: Marissa Joy Kaplan
Specialty cocktails featuring the new flavor and other citrus-infused Absolut vodkas were available at the bar.
Specialty cocktails featuring the new flavor and other citrus-infused Absolut vodkas were available at the bar.
Photo: Marissa Joy Kaplan
The Moschino Candy Crush party, hosted by fashion designer Jeremy Scott, was held during Coachella’s first weekend and was one of the fest’s many exclusive, unofficial side events. An Absolut-branded bar served specialty cocktails to guests.
The Moschino Candy Crush party, hosted by fashion designer Jeremy Scott, was held during Coachella’s first weekend and was one of the fest’s many exclusive, unofficial side events. An Absolut-branded bar served specialty cocktails to guests.
Photo: Marissa Joy Kaplan
The party also featured an oversize interactive light installation for guests to play with.
The party also featured an oversize interactive light installation for guests to play with.
Photo: Sam Deitch/BFA.com
Republic Records, a division of Universal Music Group, teamed up with SBE on a two-day event called the Hyde Away party during the first weekend of the fest. The event featured performances from the label’s artists as well as sponsored activations like an Absolut Lime popsicle station.
Republic Records, a division of Universal Music Group, teamed up with SBE on a two-day event called the Hyde Away party during the first weekend of the fest. The event featured performances from the label’s artists as well as sponsored activations like an Absolut Lime popsicle station.
Photo: Marissa Joy Kaplan
The press wall took the form of a massive collage of pink bubbles.
The press wall took the form of a massive collage of pink bubbles.
Photo: Billy Farrell/BFA.com
At the Victoria's Secret Angel Escape, held at a massive private estate in Indio, an enormous balloon installation from Geronimo Balloons proved to be an eye-catching centerpiece and popular photo backdrop in front of the property's lake.
At the Victoria's Secret Angel Escape, held at a massive private estate in Indio, an enormous balloon installation from Geronimo Balloons proved to be an eye-catching centerpiece and popular photo backdrop in front of the property's lake.
Photo: Alesandra Dubin/BizBash
Victoria's Secret Angel Escape
Victoria's Secret Angel Escape

At the Victoria's Secret event, a photo backdrop beckoned guests (and models) to pose in front of a logo and angel wings.

Photo: Stefanie Keenan/Getty Images for Victoria's Secret
PopSugar Cabana Club
PopSugar Cabana Club

At the PopSugar Cabana Club at the Colony Palms hotel in Palm Springs, produced by AgenC, a flower-covered swing setup beckoned guests to take photos in front of sponsor Ulta's logo.

Photo: Alesandra Dubin/BizBash
PopSugar Cabana Club
PopSugar Cabana Club

At the entrance to PopSugar's Cabana Club, palm fronds and on-trend neon decorated an entry area where guests posed for photos.

Photo: Michael Kovac/Getty Images for POPSUGAR
Revolve Festival
Revolve Festival

Also at the Revolve Festival, open signage bearing the brand's name evoked a look similar to the iconic Hollywood Sign. The mirrored look also recalled Doug Aitken's "Mirage" art installation, currently on view in Palm Springs as part of the limited-time Desert X installation.

Photo: John Sciulli/Getty Images for Moet
Victoria's Secret Angel Escape
Victoria's Secret Angel Escape

A gondola emblazoned with both the brand's name and the event's hashtag provided boat rides for guests around a lake.

Photo: Stefanie Keenan/Getty Images for Victoria's Secret
Revolve Festival
Revolve Festival

At the Revolve Festival, held at the Merv Griffin Estate in Indio, am enormous, eye-catching floral tunnel created a photo op and entry point.

Photo: John Sciulli/Getty Images for Moet
Revolve Festival
Revolve Festival

Decor in a graphic pinwheel-like motif surrounded the stage.

Photo: Sam Deitch/BFA.com
PopSugar Cabana Club
PopSugar Cabana Club

PopSugar's Cabana Club event included an activity through which guests could customize their own makeup bags, filling the contents of their choice and then getting the bags personalized with their names or Instagram handles on the spot.

Photo: Michael Kovac/Getty Images for PopSugar
Ciroc Summer Take Over
Ciroc Summer Take Over

At the Ciroc Summer Take Over at the Hard Rock Hotel, decor included bottles displayed next to vintage objects, vinyl records, and florals.

Photo: Michael Kovac/WireImage
ANA also sponsored a 360-degree photo booth. Guests could post with pink props and toss confetti as a GoPro camera captured their movement in a full circular image.
ANA also sponsored a 360-degree photo booth. Guests could post with pink props and toss confetti as a GoPro camera captured their movement in a full circular image.
Photo: Jason Dixson Photography
The brunch menu, provided by Relish Catering, included rainbow bagels, smoked salmon, avocado toast, and egg bake. Menus and printed cloth napkins had a blue and pink color scheme.
The brunch menu, provided by Relish Catering, included rainbow bagels, smoked salmon, avocado toast, and egg bake. Menus and printed cloth napkins had a blue and pink color scheme.
Photo: Erika Layne Photography
The focal point of the event was a branded Patrón pyramid. 'This is the first year we used projection-mapping technology on our pyramids, which really added a dynamic element to the decor,' said Pam Dzierzanowski, vice president of event marketing for Patrón Spirits Company.
The focal point of the event was a branded PatrĂłn pyramid. "This is the first year we used projection-mapping technology on our pyramids, which really added a dynamic element to the decor," said Pam Dzierzanowski, vice president of event marketing for PatrĂłn Spirits Company.
Photo: Sean Paul Franget
Each bar showcased a branded, customized card with information including the margarita name, a list of ingredients, and the name of the mixologist.
Each bar showcased a branded, customized card with information including the margarita name, a list of ingredients, and the name of the mixologist.
Photo: Sean Paul Franget
Guests could vote for their favorite margarita by using touch-screen kiosks, which also served as video GIF stations for social sharing. The GIFs were displayed on the top of the pyramid.
Guests could vote for their favorite margarita by using touch-screen kiosks, which also served as video GIF stations for social sharing. The GIFs were displayed on the top of the pyramid.
Photo: Sean Paul Franget
Patrón partnered with craft cocktail delivery company Cocktail Courier to offer guests Margarita of the Year cocktail kits.
PatrĂłn partnered with craft cocktail delivery company Cocktail Courier to offer guests Margarita of the Year cocktail kits.
Photo: Sean Paul Franget
Interactive elements for guests included a make-your-own margarita station. Guests could pick out ingredients from a branded 'produce market' and bring their creation to bartenders to make the personalized cocktails.
Interactive elements for guests included a make-your-own margarita station. Guests could pick out ingredients from a branded "produce market" and bring their creation to bartenders to make the personalized cocktails.
Photo: Sean Paul Franget
Another interactive event element was a virtual-reality station, which allowed attendees to tour the Patrón Hacienda in Jalisco, Mexico, and learn how the brand's tequila is made.
Another interactive event element was a virtual-reality station, which allowed attendees to tour the PatrĂłn Hacienda in Jalisco, Mexico, and learn how the brand's tequila is made.
Photo: Sean Paul Franget
The brand partnered with ice pop company Pop Bar to create seven flavors to pair with the margaritas in the competition.
The brand partnered with ice pop company Pop Bar to create seven flavors to pair with the margaritas in the competition.
Photo: Sean Paul Franget
Toast to the Arts Curated by Common
Toast to the Arts Curated by Common

Inside the venue, understated florals by Tic-Tock Couture Florals created an elegant vibe. 

Photo: Nikko LaMere
Mercedes-Benz Annual Viewing Party With Icon Mann
Mercedes-Benz Annual Viewing Party With Icon Mann

Mercedes-Benz held its fifth annual viewing party with Icon Mann—an online destination for black men—on February 26 at the Four Seasons in Beverly Hills. The evening, which was designed and produced by Sterling Social, offered comfortable seating and big screen TVs, passed hors d’oeuvres, a photo booth, and a makeup station. It drew celebrities such as Tracee Ellis Ross, NeNe Leakes, and Lorraine Toussaint.

Photo: Randy Shropshire/Getty Images for Mercedes-Benz USA
For a luxe shaded environment at a recent pool party, the team at Swank Productions kept the decor streamlined with a mostly white color palette, mirrored furnishings, and plenty of sheer draping.
For a luxe shaded environment at a recent pool party, the team at Swank Productions kept the decor streamlined with a mostly white color palette, mirrored furnishings, and plenty of sheer draping.
Photo: Courtesy of Swank Productions
The Perfume Bar
The Perfume Bar

Aromachology’s custom Perfume Bar allows guests to create their own unique scents at events such as bridal showers, weddings, birthdays, and corporate events. Stylists set up the portable bar and walk guests through the process. The bottles, bar, bags, caps, ribbons, and more can be customized based upon the event. Pricing is based on the number of units and bottle size and is available upon request. Plus, the Toronto-based company offers pre-made custom fragrances; packages start at a 30-unit minimum.

Photo: Taylor McIntyre/BizBash
Television Academy’s Governors Ball and Creative Arts Balls
Television Academy’s Governors Ball and Creative Arts Balls

Tablescapes at the Governors Ball featured a unique, curved floral display, and the candles, linens, and cutlery were a monochromatic gold, to tie into the “golden grandeur” theme.  

Photo: Matt Sayles/Invision
Fox, FX, and National Geographic After-Party
Fox, FX, and National Geographic After-Party

The party also took over the venue’s outdoor space for a similarly understated cocktail area.

Photo: Frank Micelotta/Fox/PictureGroup
Spotify’s West Coast Emmys Celebration
Spotify’s West Coast Emmys Celebration

Tabletop decor mixed vintage microphones with tropical leaves. Anthurium, protea, and birds of paradise flowers also took on the brand’s colors. Throughout the brunch, a DJ spun vinyl records with songs from the nominated series, and Charlie Puth—a singer, songwriter, and producer for songs like “See You Again” with Wiz Khalifa—performed.

Photo: Brian Tropiano
Singer Jessie J spoke to the fitness instructors, wellness bloggers, and media in the audience to promote her partnership with the brand.
Singer Jessie J spoke to the fitness instructors, wellness bloggers, and media in the audience to promote her partnership with the brand.
Photo: Beth Kormanik/BizBash
Spring florals decorated the drink counter, where guests could sample different flavors of Propel and, after the workouts, sample smoothies mixed with Propel.
Spring florals decorated the drink counter, where guests could sample different flavors of Propel and, after the workouts, sample smoothies mixed with Propel.
Photo: Courtesy of Propel
The invitation to media and influencers instructed them to come dressed in workout gear.
The invitation to media and influencers instructed them to come dressed in workout gear.
Photo: Courtesy of Propel
Propel invited bloggers and media members to experience yoga and boxing classes at the kick-off event for it's new 'Let's Get Ugly' campaign.
Propel invited bloggers and media members to experience yoga and boxing classes at the kick-off event for it's new "Let's Get Ugly" campaign.
Photo: Courtesy of Propel
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