Belvedere Vodka and Fem the Future’s Oscar Brunch
On Friday, Janelle Monae and Belvedere Vodka hosted an intimate brunch at Catch L.A. in support of the singer's Fem the Future organization. A panel including Alicia Quarles, Danai Gurira, Stacy Smith, and Lacey Duke led a discussion about their hopes for the future; other attendees included Lupita Nyong’o (pictured), Rosario Dawson, and Ava Duvernay. A lush wall of greenery served as a step-and-repeat.
Photo: Donato Sardella/Getty Images for Belvedere Vodka
In a new take on the traditional photo backdrop, guests bounced on a trampoline before having their photo taken. Side rails around the custom station kept guests safe.
Photo: Roderick Peña
Photo ops included a giant picture frame decorated with flowers.
Photo: Zack Whitford/BFA.com
In addition to a flipbook-making booth, Fifth Avenue Digital also set up its YouBooth, a social media-equipped photo booth that let guests share photos online. (The Knot gala was mentioned in more than 500 tweets and retweets.) The backdrop was comprised of gold Mylar balloons.
Photo: Ira Lippke Studios
One room asks guests to search for clues in a Rubik’s Cube-inspired space—which also proved to be a popular spot for selfies.
Photo: Courtesy of Experiential Supply Co.
Palm Springs Zen
Empty Vase handled design, production, and florals for an eye-catching table inspired by Palm Springs. The table used Luxe’s Retro (Pucci) Zig Zag in the Caribbean color, alongside the company’s Mermaid Iridescence napkins.
Photo: Dina Douglass / Andrena Photography
Fiesta in Tulum
A team-up between Michelle Garibay Events and Florals by Isabelle, the Mexico-inspired table used Luxe’s colorful Ikat Marmalade linen and Amalfi napkins in Naranja.
Photo: Dina Douglass / Andrena Photography
Guests could pose at a photo booth in front of a wall of engagement ring-style balloons.
Photo: Dennis Kwan for the Wedding Shop by Shutterfly
Recreations of easily recognizable images, like Vincent Van Gogh's painting of his bedroom, let guests interact with the setting to create a shot to their liking.
Photo: Tiffany Rose Photography
The museum left snappable props out and about that guests could easily pick up and use to their liking.
Photo: Tiffany Rose Photography
Likewise, installations like the Selfie Throne, nodding to Game of Thrones, eliminated the need for event photographers and let guests shoot until they captured that one need-to-post pic.
Photo: Tiffany Rose Photography
Kitschy props like the statue of David snapping a selfie added a touch of humor that guests were also likely to want to share.
Photo: Tiffany Rose Photography
A Gym Selfie installation was one on many nods to selfie clichés.
Photo: Tiffany Rose Photography
The museum's Bathroom Selfie installation let guests create the optical illusion that they were the mirror image of friends. Such head-turning shots appeal to both posters and followers, the latter of whom are more likely to do a double-take—and comment—on unorthodox shots within their streams.
Photo: Elkhan Pitman
A photo op that let guests create the illusion that they were atop Los Angeles' tallest building—with a sweeping cityscape beneath them—was yet another installation that let guests create an eye-catching shot for their feeds.
Photo: Rose Curiel
Darel Carey's simplistic yet striking black-and-white room offered the type of notice-me design that Instagrammers often search for in the form of street art or vibrantly painted city walls.
Photo: Tiffany Rose Photography
The initials of the sequel were spelled out on a wall with limited-edition cans of Mike’s Harder.
Photo: Courtesy of Mike's Harder
The Veuve Clicquot Polo Classic is known for its whimsical decor done in the brand's signature yellow-orange color. In 2013, the Los Angeles event included a vintage flower-stand-style step-and-repeat. In addition to flowers, bottles were potted like plants and logo plaques on wooden sticks were planted in moss.
Photo: Claire Barrett Photography
YouTube Brandcast
Following the presentation, an after-party was held at Rockefeller Center, where attendees could pose in the branded photo booth.
Photo: Andrew Federman
Univision Communications Upfront
With the overall theme of "Culture Unbound," the event, which was produced by First, aimed to showcase the network’s ability to connect brands to Hispanic culture.
Photo: Chris Lazzaro
Univision Communications Upfront
Following a brief presentation, attendees could explore installations based on the network’s shows and offerings, including its extensive soccer coverage.
Photo: Courtesy of Univision
