Miller Lite

March 6, 2018

Miller Lite Bar 75

Miller Lite Bar 75

Miller Lite set up its traveling Bar 75, produced by MKG, at the festival. There was a magnetic board where people could recommend similar bands for the headliners. Another white board asked people to recommend songs for different moods.

Photo: Nadia Chaudhury for BizBash

Miller Lite Bar 75

Miller Lite Bar 75

The decor reflected a literal but playful take on the bar's designation as a place for "real fans."

Photo: Nadia Chaudhury for BizBash

At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.

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The activation was disguised as an ordinary porta-potty.

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