









A Souk marketplace featured activations from various brands, including a photo op from Amazon's Echo Look that let guests voice-command the device to snap a picture of them sporting pieces from Rachel Zoe's spring collection. Upon sharing the image and tagging it #EchoLook, participants received the Zoe Report's Box of Style on the spot.

At a Friday-night party, guests could create a shareable video at an interactive neon photo booth featuring the iFleet wrapped in Gourley's design. Â

The E3 expo took place June 12 to 14 at the Los Angeles Convention Center. In Facebook’s activation area, the company used mirrors for a photo op inspired by the new Spider-Man game. Fans could lay on a mural depicting the side of a building, and a large mirror above them created the appearance that they were hanging onto the building to escape the monster below. Additional promotions for the new Spider-Man game were scattered throughout the convention center, such as newspaper boxes with free copies of the fictional Daily Bugle paper.