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For a camp-theme party, skip the fire and marshmallow-melting attempts and try KG Fare Catering & Events' version of the desert: dipped graham-crackers displayed on clothespins.

To keep guests' drinks cool without watering them down, Maria Zoitas of Maria’s Homemade recommends adding fruit-infused ice cubes to drinks at summer parties. Add berries, grapes, or pomegranate seeds to the water in ice cube trays to create the refreshing treat.


Kitchen and bathroom countertops brand Caesarstone celebrated the launch of its industrial-theme Metropolitan Collection with an event on May 29 at Four Seasons Centre for the Performing Arts in Toronto. The event showcased imagery of a new slab model from the collection through staircase decals. Community produced the event.

The champagne brand’s 11th annual polo match took place June 2 at Liberty State Park in New York. The V.I.P. area incorporated orange and yellow florals, bottles of Veuve Clicquot, and an orange hashtag sign into the decor. The event was executed by Overland Entertainment.

Design Pavilion, a curated program of installations and exhibitions presented by the Times Square Alliance during the NYCxDesign celebration, took place May 12 to 20 in Times Square. Javier Zubiria of Zu-Studio created the “Re-lying” installation, which had anti-gravity seating designed to reduce pressure on lumbar discs, improve circulation, and improve back pain and sciatica. The pavilion attracted a record 3.7 million visitors.

Vodka brand Absolut hosted a Studio 54-inspired event for its Absolut Truth campaign, which celebrates the brand’s New York heritage and the golden era of the city’s nightlife scene. The event, which took place May 31 at the Box, featured a bar with campaign branding and two vodka bottle cutouts—one that showed an image of a disco ball and one that displayed an aerial view of Manhattan. Team Epiphany produced the event.

American Express Canada celebrated a new campaign with a pop-up art exhibit that showcased a series of rooms designed by a group of local artists. For a culinary-inspired room, artists Troublesome Troy and SmugUgly designed a noodle-theme vignette inspired by their recent trip to Japan. Guests could pose in a life-size bowl of “ramen” with "noodles" that hung from oversize chopsticks.Â

Attendees could literally slide into the “Don’t Have Fun Without It” room, created by artist Duro the Third. Riffing off the popular ball pit trend, the room featured a foam cube pit. Wooden lighting bolts were installed in the ceiling.

The seventh edition of the business conference, which was created by Sid Lee and Cirque du Soleil, took place May 23 to 25 at the Arsenal art gallery and warehouse. The Primal lab, one of the numerous interactive experiences at the conference, invited attendees to wear festive, Dr. Seuss-style augmented-reality helmets to see a colorful house interior come to life as a surreal jungle.

At a lab called Cookie, groups brainstormed ideas to make and market their own cookies in a pop-up kitchen. The cookies were displayed in jars in a circular wall showcase outside of the kitchen for other attendees to try. After trying a cookie, guests were encouraged to write a dream or idea on a Post-it, which would be used as inspiration for new cookie ideas throughout the conference.

MoMA honored philanthropist Agnes Gund at its annual Party in the Garden, which took place May 31 in the museum’s Abby Aldrich Rockefeller Sculpture Garden. This year's on-theme step and repeat took on a more freestyle garden look as compared to the more manicured designs in years past. The event was designed by the museum’s in-house special events team, and decor and flowers were handled by Concept Event Group.

The linens, seat cushions, glassware, and floral arrangements matched the color palettes of the tables. Grey accents pop up throughout the decor.Â



After developing one of the most popular games of 2017 in Fortnite, Epic Games expanded their E3 footprint this year with an eye-catching booth designed by Orange County-based event firm FGPG. The 10,000-square-foot immersive space drew guests in with the Fortnite logo displayed in 12-foot letters. Below the sign was a custom-fabricated "battle bus," a nod to the game.

The inaugural Rosé Day L.A. was held on June 9 at Saddlerock Ranch in Malibu, California. Headlined by Moët & Chandon, the Instagram-friendly daylong picnic was designed and produced by Ben Biscotti of 1iota Productions, Tony Schubert of Event Eleven, and hospitality veterans Bobby Rossi, Sylvain Bitton, JT Torregiani, and David Jarret.
Iron Chef Marc Forgione selected gourmet food trucks for the day, and DJs including Zen Freeman and Caroline D’Amore entertained the crowd from a booth constructed of on-theme pink crates.

The team created several Instagram-friendly moments throughout the day to take advantage of the Malibu location. In one area, guests could pose inside of an oversize frame.Â

The Midtown venue is also offering popsicles made with coconut sangria and Whispering Angel rosĂ©.Â


Patron created spiked tiki ice pops in different flavors to accompany the brand’s tequila tiki theme for the festival.

At the annual benefit, which took place in May, guests first enjoyed cocktails on the High Line at the Diller-Von Furstenberg Sundeck and in the Chelsea Market Passage before heading to dinner at two separate locations: Highline Stages and 60 Tenth Ave. in New York. Van Wyck & Van Wyck handled design for both venues. The Highline Stages space featured two columns reimagined to look like dogwood trees with flickering candlelight. The 60 Tenth Ave. venue boasted the “Tree of Life” (pictured), a column that was transformed into a tree dripping with fiber optics that changed colors.


The 20th anniversary edition of Power Ball, the annual fund-raiser for the Power Plant Contemporary Art Gallery in Toronto, which was held in May at the museum, featured a risqué circus theme with rides and stalls, including an onsite tattoo parlor and a fruit shooting range.

For the American Cancer Society’s 12th annual Discovery Ball, which took place in April at the Swissȏtel Chicago and featured the theme of “Impact From Every Angle,” HMR Designs extended miles of ribbons from 125 points on the ceiling. As guests moved around the room, the angles intersected to create dynamic visuals.

Nonprofit homeless youth resource center My Friend’s Place hosted its 30th-anniversary gala in April at the Hollywood Palladium. Each of the six awards presented was a sculpted piece of art handmade by one of the organization’s youth artists.

The Robin Hood Foundation celebrated its 30th anniversary at its annual benefit in May at the Jacob K. Javits Center with a theme of the “Lights of New York." David Stark Design and Production evoked cityscape imagery throughout the space, including layers of Times Square-style signs—printed, constructed, and digital—that communicated the foundation's message.


Dolce & Gabbana hosted a launch event for its new fragrance May 17 at the NoMad Los Angeles rooftop. The event design, which was helmed by Agenc, was inspired by a summer night in Capri and incorporated lemons throughout the rooftop. The bar displayed the logo for the new fragrance, along with a painting of lemons and an arch of greenery and lemons.Â




Grey Goose held a French Riviera-theme pop-up event series in four Canadian cities from June 21 to 30. Pop-up markets in Toronto (pictured) and Montreal featured step-and-repeats with name of the event in white letters, surrounded by an installation of hanging blue and white striped umbrellas. The installation was inspired by the brand's Riviera bottle series, in partnership with artist Quentin Monge. Pomp & Circumstance and Community Agency produced the events.Â


Brooklyn-based experiential design agency the Gathery partnered with floral design company Ellen Robin Creative to create an installation for HBO’s Sharp Objects screening event, which took place at the Bowery Hotel in New York in June. Inspired by the mystery drama series, a Ford Crown Victoria covered in floral green wallpaper vinyl was placed outside of the venue, with a backdrop of green branded caution tape.
“I wanted nice green as a base, so I chose Camellia branches for their color, lushness, and nice leaf shape, and smilax vine for that draping quality,” said Ellen Robin, founder of Ellen Robin Creative. “After that, I wanted to bring to life the peach, dusty rose, and cream color story, so I centered on roses of many colors, from quicksand to tiffany, and some really gorgeous beige and dust pink-toned carnations.”




A yellow room, inspired by the flavor lemon ginger, had a hanging installation of balls on strings that offered popular Instagram fodder.

Additional photo ops included three different color “changing rooms” with mirrors that displayed on-theme tag lines such as “I’m full of flavor” and “I’m popping.”



Pepsi celebrated its summer music campaign with a concert headlined by the Chainsmokers on July 24 at the Hollywood Palladium in Los Angeles. The event featured a photo op installation of Pepsi cans that were arranged in the shape of a giant pair of headphones. The installation was produced by Live Nation.Â

The third edition of Panorama music and art festival took place July 27 to 29 at Randall’s Island Park in New York. American Express returned with its two-story cardmember club and hospitality space, which was produced by Momentum Worldwide. The island-theme space, which was inspired by the festival venue, had an installation of fabricated palm trees with streamers in multiple colors. Guests were invited to write their advice for living a happy life on the streamers.

The event featured numerous Instagram-friendly moments, including a neon bottle-shape event entrance. For every photo posted using the hashtags #AbsolutAmerica and #Promotion, the brand donated to Keep America Beautiful, a community improvement nonprofit organization.Â

Italian aperitif Aperol hosted an event celebrating the first day of summer in June at Bocce restaurant at Union Square Pavilion in New York. Attendees could play bocce ball on an orange court. The event was produced by Swell.

Production designer Marla Weinhoff created a tattoo parlor where guests could get botanical-theme temporary tattoos.Â

Weinhoff also created 1,000 LED “flowers,” meant to resemble the 1,000 elderflowers used in every bottle of St-Germain.Â






On the Hudson River, a branded yacht was available to book through Booking.com for three days during Fashion Week. It was decked out in a kaleidoscope of colors, a signature aesthetic of Alice & Olivia.














