COCHE idea activacion jóvenes noche

In 2013, Mini introduced consumers to its new Paceman model by joining forces with UrbanDaddy to supply concierge and chauffeur services in four major cities. The marketing tour, Mini Night Out, kicked off in Chicago during Lollapalooza, then hit San Francisco, Miami, and New York. Drivers and escorts accompanied passengers around the towns and encouraged them to check out the car's features.