The show entryway featured an attention-grabbing wall of more than 1,500 balloons from Balloonzilla, an Orange County-based company that creates custom balloon art for events. (The company also designed last year’s memorable balloon canopy.) The wall of green, white, and magenta balloons—which tied into the expo’s overall color scheme—was complemented by marquee letters from Lights for Nights. In addition to light-up letters, the Southern California-based company can provide chandeliers, uplighting, lanterns, gobos and monograms, LED crystal garlands, and more for events.
Photo: Haute Photography and Videography
Las Vegas-based event entertainment company Champagne Creative Group created a futuristic, mirror-theme booth on the exhibit floor that showcased a variety of characters, including a man made from mirrors and a woman posing in a martini glass. The company can provide entertainment and production for brands, retail environments, product launches, and more, and has worked with clients that include MGM Resorts, Virgin Atlantic, and the N.F.L. Event and entertainment themes can include circus, winter wonderland, Mardi Gras, rock star, steampunk, and more.
Photo: Haute Photography and Videography
Los Angeles-based entertainment company Lucent Dossier provided costumed circus-theme performers throughout the day. The company can supply customized entertainment packages, including large stage shows, roaming characters, interactive stations, aerial performers, and more for social and corporate events. Previous clients have included Google, Warner Bros., and Dr. Dre. Lucent Dossier can also handle event production and design, creating gatherings with themed performers, lighting, menus, decor, and more.
Photo: Haute Photography and Videography
The Watermill Center’s 2014 benefit in New York had a series of fairy tale-inspired art installations. As the centerpiece of the entrance, Annick Lavallée-Benny's "N.U.A.G.E.S." was an imposing fixture constructed from wood, chicken wire, cotton batting, polyfill, and fishing line. The conception of clouds was inspired by the magical flying carpets that are featured throughout the tales of the benefit's "One Thousand Nights and One Night: Sleeping Nights of Sheherazade" theme.
Photo: Nicholas Hunt/PatrickMcMullan.com
Bacardi Sound of Rum
Bacardi celebrated the first day of summer with its Sound of Rum kick-off event with Major Laser, which celebrated the music of the Caribbean islands and featured rum cocktails and on-theme installations by local artists. The event, which was produced by Mosaic, displayed a fresh fruit stand with Bacardi branding, inspired by Caribbean street markets. The event took place at Hubbard’s Cave in Chicago.
Photo: Jeff Schear/Getty Images for Bacardi
