Elderflower liqueur brand St-Germain held its second annual summer soiree July 10 at Little Beach House Malibu. The event’s step-and-repeat showcased a marquee sign against a wall of tropical greenery, flanked by two fabricated palm trees with disco ball “coconuts.” Kate Young served as the event’s host and creative director.
The event featured a photo-worthy floral tunnel created by floral designer Jeff Leatham.
Absolut celebrated its red, white, and blue limited-edition bottle with an event on July 19 at Hudson Mercantile in New York. Guests were invited to pose in a 20-foot cocktail glass, which was built in front of a billboard featuring the vodka brand’s bottle and promotional campaign. The event was produced by MKG.
The activation was home to L.A. Times Live, which featured panel discussions for a number of festival films. Guests including actress Judith Light posed in front of a bookshelf that doubled as a step-and-repeat.
The festival’s technology sponsor for the second year, Dell, offered a space for attendees to network and participate in interactive experiences that highlighted the brand's sustainability efforts and innovative ways technology can be used in storytelling. Guests could pose in front of a photo wall that featured wings created with recycled computer parts. Lacy Maxwell Experiential produced the space.
An area for talent panels and photo shoots resembled a studio, complete with director’s chairs and glass tables created with film reels.
