2020 Elevate Week

The event’s name was inspired by the prefix "co," which is found in many synergetic words such as co-design, connect, and community.

Each guest had a cubbie filled with gifts tailored to them such as a custom candle, lantern, baseball cap, hoodie, and a personalized binder.

Hand-painted backpacks with the attendee’s initials hung from the facade of a small lodge.

Before the event, attendees received a mailer filled with prep materials.

Gifts for the Good Life reinvented the essentials kits, which were filled with various sundries, into an on-brand scrapbook.

Other gifting items included branded water bottles, personalized notebooks, and art supplies.

Scent sommelier Kelly Jones led a “scentstorming” walk that inspired guests to think about how fragrances evoke different emotions and memories and how scents can be integrated into events and client experiences. She paired their discoveries with perfumes inspired by each element such as moss, stone, and fern. Guests were then able to make their own fragrance; Gifts for the Good Life collaborated with the perfumer to create the custom packaging.

For an evening event, designer Isabella Sikaffy led the group in creating centerpieces using succulents and air plants from her garden in California.

Attendees gathered around a campfire for an intimate evening of intention-setting, live music, performances, and s'mores.

Attendees were given monogrammed smocks for the monoprinting and marbling activities.

Guests can receive chair massages at the Detox Platform section, which features hanging Spanish artichokes. The artichokes are found in the Swisse Liver Detox Ultiboost product.

The attic was transformed into the “Awesomeness Infinity Beach Room,” creating a unique space for photo ops. The lighting in the room changed colors for each event, and twinkle lights, beach balls, and large mirrors added to the effect.

Showtime took over Chateau Marmot’s lobby level for an indoor-outdoor event on Sunday night. Simple white flowers and string lights allowed the iconic venue to take center stage.

Swisse's Destination Happiness activation debuted at Wanderlust 108 in Brooklyn's Prospect Park on September 9. The activation was produced and designed by Mirrorball.

The activation features lounge seating and branded pillows, along with displays of Swisse products.

The Dream Dome offers a shaded area where guests can partake in guided meditations and learn about Valerian root, a key ingredient in the Swisse Sleep supplement.

In the Beauty Garden, attendees are invited to pose with signs in front of a floral wall with Sicilian blood oranges, highlighting a key ingredient in Swisse's Hair Skin Nails Liquid Ultiboost product.

The garden area also has a hair-braiding station.

Guests can get personalized product recommendations using an interactive digital platform, which also provides the option to purchase products onsite.

Swisse ambassador and celebrity trainer Luke Milton hosts Movement Mate, a full-body movement class designed to loosen up muscles and joints after the Wanderlust workouts.

Billed as a "mindfulness triathlon," Wanderlust 108 offers mass meditation, running, and yoga sessions.

BMF Media Group designed 25 activations that each were reflective of a specific Marriott hotel brand. For the Aloft Hotels “Listen Up” section, the design reflected the brand’s passion for music and technology innovation. A structure with four cube-shape directional speakers was built to allow guests to place their heads inside and listen to artists from brand’s “Live at Aloft Hotels” concert series.

Moxy, which is known for having a fun, millennial-focused aesthetic, showcased a “Play On” area that featured a ball pit hanging from a truss cube. Guests were invited to jump in and search for prizes in the hot pink plastic balls. The station also had a bar that served cocktails in Capri Sun-inspired pouches.

Courtyard’s “Classics with a Twist” was inspired by the game Twister, featuring a structure that resembled an oversize game board on the floor that extended to the walls. The dots on the game board represented Courtyard’s brand positioning, food and beverage concepts, partnerships, and the breadth of the brand’s portfolio. Attendees were encouraged by brand representatives to participate in a game of Twister as a photo op.

Element’s “Balancing Act” featured a living wall of moss and greenery with letters spelling out the eco-conscious brand’s tagline. The floor mimicked a natural bike path with wood chips and grass. Three green bicycles were mounted in front of the greenery as a photo op for attendees.

As the brand positioning of Autograph Collection is that every property has “its own unique story,” BMF created a library-inspired installation with a massive book staged in the center of the space. The book highlighted Autograph properties and brand pillars.

While many stations incorporated color, Delta Hotels “Clean/Chaos” featured a white bedroom set staged in front of a string art installation. The string material spelled out the brand’s name and tagline: “Delta Hotels. Simple Made Perfect.”

Le Meridien’s “Swings of Glamour” featured a chic travel-theme swing set photo op, designed to remind guests about the meaning of savoring a travel experience. The activation was inspired by the “France is in the Air” campaign from Air France—the founder of the hotel brand.

The Renaissance Hotels “Navigators Hot(e)line” was designed to highlight the local and personalized service offered by the brand’s Navigators—hotel employees that give guests tips on finding local experiences. Five rotary phones were placed on plinths in front of a black wall showcasing quotes related to destinations including Dubai, New York, and Beijing. Guests who picked up the phones heard pre-recorded audio from Navigators offering tips for that particular destination.

For W Hotels “Color Boldly,” BMF built an all-white room that served as a blank canvas. The room’s centerpiece presented six paint colors that corresponded to six W experiences, which were described on labels.

Guests were invited to take brushes and rollers to paint what they wanted on the walls. The word “luxury” was displayed on the back wall.

Sheraton’s “Revolution” scratch-off wall was inspired by the brand’s transformation and the power of community. The initial black matte wall displayed gloss black negative connotations about the brand, including “old” and “tired.” Guests could take hotel keycards to scratch away those worlds.

The wall was gradually scratched off to reveal new Sheraton brand messaging, which offered terms such as “community,” “modern,” and “global exchange”—nodding to the guests’s team effort.

For TownePlace Suites “Closet Essentials,” BMF created a custom walk-in closet. To emphasize the brand’s appreciation of guests’s D.I.Y. attitude, the closet had hanging racks displaying paper fashion pieces that attendees could pose with. Additional items on closet shelves nodded to the hotel’s brand partnerships.

The Ritz-Carlton “#RCMemories Shop” was inspired by the brand’s mission of selling memories, rather than simply room nights. The activation featured shelving units styled and displayed like a retail shop with all-white framed photos of travel images and social media posts. A brand representative was on site to speak about what memories were “for sale.”

SpringHill Suites’s “Space to Infinity” provided guests with an indoor planetarium experience. The exterior of the cube featured constellation-style brand messaging.

Inside the SpringHill Suites cube, guests could walk around and “stargaze.” A 360-degree fiber optic installation provided the starry night effect.

For St. Regis, BMF created an illuminated tree installation to demonstrate the history of the brand, which has roots that go back to 1904 in New York. The installation, which was inspired by the brand’s modern indulgence aesthetic, hung over a long table that displayed key milestones in the history of the brand.

The Luxury Collection offered guests three “portals” designed to virtually transport them around the world. Guests were greeted by a “concierge” who directed them to the closed doors. When guests looked through the door peep holes, they saw digital vignettes of locations in Peru, Thailand, and off the coast of the western U.S.

Tribute Portfolio’s “Add Your Own Color” featured a life-size coloring book, inspired by the brand’s colorful aesthetic. The content of the coloring book design offered illustrations and names of Tribute destinations.

Attendees were encouraged to color in the book using a variety of colored pencils.

Wellness-focused hotel brand Westin showcased a modern take on the apothecary shop. The shop consisted of shelves with curated items including herbs, fresh fruit, fitness items, essential oils, and Westin sleep balm.