Ideias - Cenario

November 29, 2018
Beautycon Pop takes over a 20,000-square-foot venue near the Beverly Center in Los Angeles until the end of 2018. Colorful signage outside displays Beautycon's motto of 'You don't need lipstick, lipstick needs you.'
Beautycon Pop takes over a 20,000-square-foot venue near the Beverly Center in Los Angeles until the end of 2018. Colorful signage outside displays Beautycon's motto of "You don't need lipstick, lipstick needs you."
Photo: Jason van Ostrander
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BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.
Event Design & Decor
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During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
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Industry Insiders
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The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
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Beautycon Pop takes over a 20,000-square-foot venue near the Beverly Center in Los Angeles until the end of 2018. Colorful signage outside displays Beautycon's motto of 'You don't need lipstick, lipstick needs you.'
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A picnic combines an alternative to traditional meal service with a networking activity. And when held indoors, a picnic can take place year-round. Organizers of the TED Conference, which was held in Vancouver in February, provided blankets and baskets filled with food for six people and invited attendees to find others to share it inside the Vancouver Convention Centre.
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At C2 Montréal in May, attendees stepped inside the “Channel” experience, where they could grab one of the phone receivers and have a conversation with another guest in the room. Organizers say the activity was intended to explore what it takes “to truly hear and be heard in our modern, hyper-connected world.” After the conversation, participants moved into a debriefing space to discuss the connection between the experience and their work.
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Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
A rich color palette, archival footage, and a carefully curated performance lineup brought legacy and innovation together for this 480-guest celebration of BET’s 45th year.
BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
Sponsored
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Producing one of Las Vegas’s most exclusive and logistically complex race-weekend venues takes more than celebrity chefs and stunning views—it requires a 500-person team and the precision of a pit crew.
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Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
Trends
What's New in Meetings and Trade Shows: MPI WEC Heads to St. Louis, New Trends Report Shows Corporate Events on the Rise, and More
BizBash rounds up the latest news related to meetings, trade shows, and CVBs/DMOs.
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From Run Sheet to Impact with Storytelling Design
Elevate your event with Storytelling Design that drives real audience impact.
Reframing the attendee experience, ALPFA's main stage applied Storytelling Design to guide emotion, align messaging, and create an intentional story arc across the entire event.
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Strategy
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Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
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Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
Sports
Why Golf Is Suddenly the Coolest Brand Platform Around
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.
It included an iconic cassette tape photo backdrop.
Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
The event—known for its out-of-the-box experiences—returned to the Grand Quay with the theme "Motion: The Art of Taking Action."
In collaboration with La Tablée des Chefs, the Nourish Lab offered an immersive culinary experience that shined a light on the challenges of food security. Participants were invited to engage their senses—taste, smell, and touch—through cooking and conversation.
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5 Unconventional Ways to Boost Engagement at Your Next Event
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Strategy
How U.S. Event Planners Can Navigate Global Attendance Challenges
Between visa delays, travel bans, and heightened scrutiny at airports, U.S.-based event professionals are rethinking how their events can attract, support, and retain international attendees.
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Sports
Sole Champion: How Nike Brought A'ja Wilson's Shoe Launch to Life in NYC
The brand tapped CNC Agency to transform a retail store into an immersive pop-up for the WNBA star's new A'One Pink A'uras.
CNC Agency fully customized the fifth-floor court of Nike's SoHo store for a pop-up running May 8 through June 6.
Global
What's New in Event Venues: Sustainability and Wellness Offerings, a 'Bed Bug Safe' Certification, and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
SUMMIT One Vanderbilt has launched SUMMIT Events, a new private event space in collaboration with Michelin-starred chef Daniel Boulud’s catering venture, Cuisine Boulud New York, offering an elevated experience atop one of Midtown Manhattan’s most iconic observatories. Opening July 1, the striking new venue is a 72nd-floor space with panoramic skyline views, mirrored interiors, and direct access to the immersive, multifloor SUMMIT One Vanderbilt attraction. It seats 100 or holds 120 for receptions.
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