Valentine's Day

The step-and-repeat featured a cascading balloon sculpture in the event's color palette of reds, pinks, and yellows.

Montages of clips from classic chick flicks like Bring It On and shows like The Bachelor were shown in several relaxed lounge areas.

Displays featuring L’Oréal’s newest products—Infallible Paints and Colorista—were placed throughout the space.

Agenc worked with Tinsel & Twine to design and create a lush floral canopy over the arts-and-crafts area.

A D.I.Y. Valentine’s Day card-making station included plenty of sparkly embellishments for personalizing greetings.

Katie Rodgers of Paper Fashion offered personalized illustrations for guests.

Polaroid cameras were on hand, along with quirky props, for impromptu photo shoots.

New York-based jewelry company In God We Trust offered custom engraving on heart-shaped necklaces.

Guests were able to decorate sugar cookies with an on-site watercolor artist.

Guests posed for the GIF photo booth; they were encouraged to use the hashtag #LorealLoves to share their experiences on social media.

Guests could receive bright Colorista clip-in hair extensions, as well as makeup touch-ups, at several beauty stations.

At the graffiti wall, guests were encouraged to write why they are “worth it.”

Actress Blake Lively brought her B.F.F. to the event—her sister Robyn Lively.

Guests filled goodie bags with an assortment of Valentine's Day candies and sweets.

Jenny McCarthy posed with a decidedly unromantic Valentine's Day message at Svedka's bash.