Sheraton’s “Revolution” scratch-off wall was inspired by the brand’s transformation and the power of community. The initial black matte wall displayed gloss black negative connotations about the brand, including “old” and “tired.” Guests could take hotel keycards to scratch away those worlds.
Photo: Courtesy of Marriott
The wall was gradually scratched off to reveal new Sheraton brand messaging, which offered terms such as “community,” “modern,” and “global exchange”—nodding to the guests’s team effort.
Photo: Courtesy of Marriott
Tribute Portfolio’s “Add Your Own Color” featured a life-size coloring book, inspired by the brand’s colorful aesthetic. The content of the coloring book design offered illustrations and names of Tribute destinations.
Photo: Courtesy of Marriott
Attendees were encouraged to color in the book using a variety of colored pencils.