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Mix and Mingle

Looking for ways to get guests talking and interacting—not just standing in line at the bar? Here are a few creative ideas from recent events.

Lisa Cericola
August 17, 2009
Guests at a Washington Life event could form words on a 20-foot-long movable wall of letters.
Guests at a Washington Life event could form words on a 20-foot-long movable wall of letters.
Photo: Tony Brown/Imijination Photography for BizBash
At an Adidas promotional event in Miami in May, guests used markers to color wall illustrations of the brand's shoe designs.
At an Adidas promotional event in Miami in May, guests used markers to color wall illustrations of the brand's shoe designs.
Photo: Brett Huffziger
Partygoers could create their own artwork at a digital painting station at Art Rocks, Art Chicago's official opening-night after-party, hosted by Factio magazine in May.
Partygoers could create their own artwork at a digital painting station at Art Rocks, Art Chicago's official opening-night after-party, hosted by Factio magazine in May.
Photo: Billy Rood/Fig Media
The Paintbrush Ball, a June fund-raiser for Chicago art education nonprofit Marwen, incorporated a variety of art-making stations. Guests could try their hand at sculpture, video making, or graffiti on a paper wall.
The Paintbrush Ball, a June fund-raiser for Chicago art education nonprofit Marwen, incorporated a variety of art-making stations. Guests could try their hand at sculpture, video making, or graffiti on a paper wall.
Photo: Eric Craig for BizBash
At Citymeals-on-Wheels' charity tasting in New York in June, guests sat for a three-minute picnic—a timed five-course meal that included tea sandwiches, pickled vegetables, and a blueberry-pie-like dessert from restaurant Park Avenue Summer.
At Citymeals-on-Wheels' charity tasting in New York in June, guests sat for a three-minute picnic—a timed five-course meal that included tea sandwiches, pickled vegetables, and a blueberry-pie-like dessert from restaurant Park Avenue Summer.
Photo: Jessica Torossian for BizBash
Washington Life's the Young and the Guest List party in April had a 20-foot-long interactive wall of letters in the lobby that partygoers could rearrange to create words.
Washington Life's the Young and the Guest List party in April had a 20-foot-long interactive wall of letters in the lobby that partygoers could rearrange to create words.
Photo: Tony Brown/Imijination Photography for BizBash
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The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
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At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.
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The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
Los Angeles / Southern California
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No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up
The grocery store chain showcased its affordable products within a cute farmstand-like setting.
At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.
Orlando / Central Florida
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At the Vans Warped Tour in Washington, D.C., the network offered the show’s superfans a fun secret spy lair.
The activation was disguised as an ordinary porta-potty.
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Rosé Day Los Angeles took place on June 14. The event is produced by an experienced hospitality team led by Ben Biscotti of 1iota Productions; nightlife visionaries Sylvain Bitton, JT Torregiani, and David Jarrett; Tony Schubert of Event Eleven; and culinary icon Marc Forgione.
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