#1 Fashion Industry Event
Recognized as the launching pad for many of the swimwear industry’s leading lines and the anchoring event to Miami Swim Week, SwimShow continued its reign as South Florida’s top fashion event in 2017: SwimShow celebrated its 36th anniversary and drew over 3,000 buyers to the Miami Beach Convention Center. Nearly 2,500 labels and lifestyle brands line the center’s walls: Braid bars, nail salons, henna paintings, and massage bars are a just handful of the interactive pop-ups. The event includes “The Collection,” show-within-a-show concept of progressive and independent designers. Next: July 14-17, 2018
#2 Fashion Industry Event (up from #3)
Held at the W South Beach and nearby satellite tents and produced alongside the Hammock Trade Show, SwimMiami takes place during Miami Swim Week. The collection of runway shows is distinguishing itself by pushing experiential boundaries. In 2017, SwimMiami shows included the debut of Sports Illustrated’s swimwear line and their party, a performance by hip-hop star Wale, and the runway unveiling of social media app Snapchat’s colorful Spectacle sunglasses, which allow for hands-free recording and real-time sharing. SBI produces the event. Next: July 2018
#3 Fashion Industry Event
Produced by longtime Miami Swim Week participant Funkshion, Swim Fashion Week expanded with a new activewear experience called Retreat Miami. Funkshion’s 2017 large-scale productions included a buzzy lobby lounge that was anchored by Glamour, Peroni, and Alfa Romeo. For 2018, Funkshion will unveil Magic City, billed as “the ultimate destination for the resort, swim, and lifestyle industries.” Next: July 2018
#4 Fashion Industry Event
Ice Palace Film Studios was the official home of Miami Fashion Week, which counts Antonio Banderas as honorary president. Inside the anchoring building, Boga Style Home curated a welcome lounge. The venue also flaunted various branded photo opps for easy social media sharing and a media lounge by WordPress.com. An eco-fashion exhibit rounded out the activations, with pieces created by students from Miami Fashion Institute at Miami Dade College. Next: Summer 2018
