Whirlyball: Eat. Drink. | BizBash

Turning Corporate Messaging Into Human Storytelling

A thoughtful approach to content, design, and production

Garret Gray, president of Cotality's Protect Business Unit, opens the general session.

How RenderATL Is Redefining the Concept of Tech Conferences

The three-day event featured a playful carnival theme along with a programming lineup of workshops, panels, and networking opportunities.

As the flagship event of Atlanta Tech Week, RenderATL 2025 brought together thousands of engineers, designers, entrepreneurs, and executives.

Satisfying the Content Creators in Your Crowd

Support your content-creating attendees by following these three rules.

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Fit for Events: 15 Hotels With Next-Level Sports Amenities for Groups

These properties pair top-tier event space with standout fitness-focused amenities—perfect for planners looking to keep attendees energized and engaged.

Caribe Royale Orlando | Orlando

Off the Sidelines: 10 Ways to Turn Soccer Hype Into Brand Heat

Soccer is stealing the spotlight in 2025. With the FIFA Club World Cup on the horizon, these 10 experiences bring the match-day energy to your next event.

Soccer Activations by Interactive Entertainment Group

Event Design & Decor

How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future

A rich color palette, archival footage, and a carefully curated performance lineup brought legacy and innovation together for this 480-guest celebration of BET’s 45th year.

BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.

See Inside This High-Tech, Multisensory Experience from Don Julio

How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future

This Event Turned Home Decor Into a Celebration of Latinas' Life Moments

C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'

Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience

What's New in Meetings and Trade Shows: MPI WEC Heads to St. Louis, New Trends Report Shows Corporate Events on the Rise, and More

Experiential Marketing, Activations & Sponsorships

See Inside This High-Tech, Multisensory Experience from Don Julio

Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.

During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.

Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience

Producing one of Las Vegas’s most exclusive and logistically complex race-weekend venues takes more than celebrity chefs and stunning views—it requires a 500-person team and the precision of a pit crew.

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Experiential Marketing, Activations & Sponsorships

This Event Turned Home Decor Into a Celebration of Latinas' Life Moments

Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.

The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.

What's New in Meetings and Trade Shows: MPI WEC Heads to St. Louis, New Trends Report Shows Corporate Events on the Rise, and More

BizBash rounds up the latest news related to meetings, trade shows, and CVBs/DMOs.

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From Run Sheet to Impact with Storytelling Design

Elevate your event with Storytelling Design that drives real audience impact.

Reframing the attendee experience, ALPFA's main stage applied Storytelling Design to guide emotion, align messaging, and create an intentional story arc across the entire event.

Experiential Marketing, Activations & Sponsorships

Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival

The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.

It included an iconic cassette tape photo backdrop.

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