The Graham Room | BizBash

What You Might Have Missed From the 2025 Upfront Season

Networks and streaming services pitched ad audiences with the help of unique stage designs and surprise appearances.

TelevisaUnivision Upfront

Experiential Marketing, Activations & Sponsorships

Netflix Rebuilds a Bookstore for 'YOU' Fan Experience—See Inside Joe Goldberg's Twisted Reality

The streaming service tapped longtime agency partner Invisible North to transform a blank-canvas venue in New York into Mooney’s Bookstore—creepy cage and all.

The YOU event took place April 22 and 23 in a completely transformed, 5,000-square-foot space located at 489 Broome St., just ahead of the release of season five, the final season of the beloved show.

Beyond the Ballroom: Unexpected Event Spaces That Wow Attendees

Transform your event with these unforgettable venue ideas.

The Global Leadership Summit at The Bass Museum, Miami.

Programming & Entertainment

Trend Spotted: Murder Mysteries Are Having a Moment at Events

From mystery-centric dinner parties to true-crime-inspired experiences, more and more events are letting guests channel their inner detective.

FX's 'A Murder at the End of the World' Dinner Party

Inside Allegiant Stadium: Vegas’ Most Unexpected Venue for Unforgettable Private Events

Create unforgettable experiences and host your next event at Allegiant Stadium.

From Suites to the Field: Private Event Spaces at Allegiant Stadium

Laps, Luxury, and Logistics: Inside the 2025 Formula 1 Crypto.com Miami Grand Prix

BizBash went on the track, in the Paddock, and behind the scenes at Hard Rock Stadium to learn about the fourth installment of Miami’s biggest and best Race Week of the year.

NEFT Vodka and Visa Cash App Racing Bulls Formula One Team Special-Edition Livery

‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala

Inside Motorola’s Bold, Multisensory Razr Launch Event

Laps, Luxury, and Logistics: Inside the 2025 Formula 1 Crypto.com Miami Grand Prix

Get a Peek Inside These Star-Studded Beauty Events

Step Inside the First-Ever, Brand-Packed Ulta Beauty World Event

Guest Column: Still Not Using AI for Events? Here’s What You’re Missing

What's New in Event Venues: Art-Centric Experiences, All-Inclusive Resort Add-Ons, and More

BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.

W Hotels recently revealed a multimillion-dollar transformation of W Austin—and the resulting space now boasts the Texas capital's largest suite. Penthouse I (pictured) spans 1,798 square feet; in addition to panoramic views of Lady Bird Lake and the Austin skyline, the suite has a separate service entrance, perfect for catered social gatherings at the large dining table. The hotel has 32 suites in all, which offer personalized concierge service, Dyson Airblades, record players, and exclusive artwork from artists across Texas and beyond.

Small City, Big Impact: The Québec City Advantage

Compared to larger convention destinations, Québec City stands out as a boutique alternative—with the same amenities and convenience.

Credit Fairmont Chateau Frontenac

Experiential Marketing, Activations & Sponsorships

Get a Peek Inside These Star-Studded Beauty Events

Haircare, skincare, and makeup brands, including celeb-founded lines from Beyoncé, Paris Hilton, Selena Gomez, and Serena Williams, connected with consumers through creative activations and recent events.

Chillhouse’s Forever Wear Launch

Event Tech & Tools

Guest Column: Still Not Using AI for Events? Here’s What You’re Missing

The CEO of Sequence shares five practical ways to use AI to boost your event productivity ASAP.

Shutterstock 2579417909

Experiential Marketing, Activations & Sponsorships

Inside Motorola’s Bold, Multisensory Razr Launch Event

The visually striking debut for the brand's latest Razr flip smartphone featured immersive design, stylish photo ops, and surprise sensory elements.

The launch event for Motorola's new Razr flip phone took place on April 24.

Why Audiences Tune Out & What Experiential Events Do Better

Your audience isn’t bored, they’re underserved.

When the audience drives the interaction, the message sticks. This Shell Recharge activation turned learning into a hands-on moment, because engagement beats explanation.

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