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Video: Dove and iVillage's Chocolate Lounge

Michael O'Connell

April 8, 2010

On March 9, Dove Chocolate and iVillage took over vacant retail space in New York's Chelsea Market to host an experiential lounge for their target consumers. We caught up with producer Jason Wanderer of Precision Event Group to see how he executed the transformation in just one day's time.

Discussion topics included renewable energies, sustainable architecture, and the societal impact of technology, as well as 'The XP Fronts,' an immersive session, presented by XP Land, that explored the future of experiential with industry leaders.

C2 Montreal 2024: How a New Venue Aimed to Inspire Networking and Connection

Glow Recipe’s Summertime Activation

These Fruit-Centric Pop-Ups Are Ringing in the Sweet Summer Season

The Beanfield Centre at Exhibition Place in Toronto opened in 1929 and hosted the National Motor Show exhibit of automobiles until 1967.

6 Convention Centers in North America with Fascinating Histories

During its May 13 benefit, Robin Hood—New York City’s largest poverty-fighting organization—honored its decadeslong effort to create a more utopian society with references to the dystopian plotline made famous in The Matrix. Guests were ushered into the event via a tunnel that displayed “digital rain” consisting of symbols representing Robin Hood’s work—a nod to similar coding in the 1999 film. See more: Robin Hood's 2024 Benefit Gala Enters 'The Matrix'—with No Glitches but Plenty of Glamour

Event Tech Check: Exciting New Tools for Attendee Engagement, Live Translation, Staffing, and More

C2 Montreal 2024: How a New Venue Aimed to Inspire Networking and Connection

The three-day event was built around some of the key industries driving the Montreal economy, including sustainability and artificial intelligence.

Discussion topics included renewable energies, sustainable architecture, and the societal impact of technology, as well as 'The XP Fronts,' an immersive session, presented by XP Land, that explored the future of experiential with industry leaders.

Experiential Marketing, Activations & Sponsorships

These Fruit-Centric Pop-Ups Are Ringing in the Sweet Summer Season

Welcome the new season by exploring these berry sweet pop-ups.

Glow Recipe’s Summertime Activation

6 Convention Centers in North America with Fascinating Histories

From what was once the largest railroad station in the southern U.S. to a facility that has preserved a section of the Underground Railroad, we dive into the compelling histories behind six convention centers.

The Beanfield Centre at Exhibition Place in Toronto opened in 1929 and hosted the National Motor Show exhibit of automobiles until 1967.

Event Tech & Tools

Event Tech Check: Exciting New Tools for Attendee Engagement, Live Translation, Staffing, and More

BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.

During its May 13 benefit, Robin Hood—New York City’s largest poverty-fighting organization—honored its decadeslong effort to create a more utopian society with references to the dystopian plotline made famous in The Matrix. Guests were ushered into the event via a tunnel that displayed “digital rain” consisting of symbols representing Robin Hood’s work—a nod to similar coding in the 1999 film. See more: Robin Hood's 2024 Benefit Gala Enters 'The Matrix'—with No Glitches but Plenty of Glamour

Level Up Your Experience Design

Events Transformed: innovative, budget-friendly, impactful experiences by BeEvents.

Smart Experience Design in action! The BizBash Connect Conference Dinner, sponsored by fielddrive, was a gleaming example of an event elevated by Smart Experience Design. Our client was thrilled with the result: 'BeEvents delivered an exquisite experience that left us in awe,' said Jessica Connolly, fielddrive. 'Their approach to design not only created a stunning ambiance but also showcased their commitment to sustainability. It was truly an unforgettable evening that harmoniously blended elegance with eco-consciousness.'

See Inside This Massive Immersive Experience About Soccer Star Lionel Messi

“The Messi Experience: A Dream Come True” uses 360-degree mapping technology, 3D visuals, and artificial intelligence to bring the player’s story to life.

In the interactive fan zone, visitors can test their ball skills and learn tips and tricks from Messi.

30 Cool Event Ideas You May Have Missed From Porsche, Shondaland, BÉIS, and More

What It Took to Produce Travis Kelce's Headline-Grabbing Music Festival

How the Streets of Los Angeles Became the Star at IPW's Opening Night

See How Tennessee Tourism Turned Concertgoers’ Brain Waves Into Travel Recs

See Inside This Massive Immersive Experience About Soccer Star Lionel Messi

Top Trending Stories on BizBash: May 2024

Event Design & Decor

How This Steampunk-Themed Gala Celebrated the 'Passage of Time'

The annual Steppenwolf Theatre gala took over the Bridgeport Art Center this year, raising $1.7 million for the theater’s education and artistic programming.

This year's Steppenwolf Gala celebrated the ensemble's 'bold, irreverent, and rock ’n’ roll style of work and play,' said artistic directors Glenn Davis and Audrey Francis.

Toronto: Where Cultures Remix

Meet in Toronto, North America’s fourth most populous city and Canada’s most visited destination.

Toronto skyline

What It Took to Produce Travis Kelce's Headline-Grabbing Music Festival

The Super Bowl champion drew 20,000 fans, memorable music performances, and five times as many sponsorship dollars to his second Kelce Jam. Here, the event's production team shares all the insider details.

Behind the Scenes at Travis Kelce's Kelce Jam 2024

Opinion & Experts

Top Trending Stories on BizBash: May 2024

Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.

During Miami Race Week, Jack Daniel’s Tennessee Whiskey, in collaboration with Universal Music Group for Brands and McLaren Racing, debuted Jack’s Garage in Miami following successful 2023 F1 activations in Austin and Las Vegas. See more: Behind the Build of the Record-Breaking 2024 Formula 1 Crypto.com Miami Grand Prix

Engaging Exhibit Design by Shepard

A sleek custom booth design invited attendees to “discover” KLDiscovery’s legal solutions at LegalWeek 2024.

Actual installation of KLDiscovery booth in the New York Hilton Midtown

How the Streets of Los Angeles Became the Star at IPW's Opening Night

The opening reception for the U.S. Travel Association's IPW was a vibrant celebration of street art, cuisine, and music, offering thousands of global visitors a fresh perspective on the City of Angels.

Event producer Russell Harris noted that holding the event at the historic LA Coliseum—home of the 1984 Summer Olympics—was an intentional choice for the tourism board. “As we’re preparing to host the 2028 Olympics, it was so important to highlight a lot of different areas for this international audience,” he said.

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