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Video: Event Innovator Benjamin Newbold on Designing a Gala in an Airplane Hangar

March 14, 2012

For our second Innovation Issue, we interviewed Benjamin Newbold, the special events creative director at Winston Flowers, about how he builds trust with clients and created an intimate environment inside a Logan Airport hangar for the Institute of Contemporary Art's 75th Anniversary gala last year.

2024 NFL Draft: See How Detroit Welcomed Football Fans with Community Pride

During CES, our client tasked us with taking over hotel suites and transforming them into welcoming environments for critical small-group conversations off the bustling show floor. Our approach was to create a Mini Innovation Center to highlight new products and promote intimate conversations with executive buyers. The result of the environments BeEvents created was a successful booking of over 30 follow-up meetings after the show. That's the power of measuring results with Smart Experience Design.

The Event Impact Equation: Measuring What Matters

On April 13, Disney Branded Television hosted a VIP premiere event to celebrate Bluey's first-ever extended-length episode, 'The Sign.'

How This Star-Studded 'Bluey' Party Gave Kids the Full Hollywood Premiere Experience

EA Sports and LALIGA recently worked with local governments to create safe, social spaces for young aspiring footballers to practice and develop their skills at revitalized pitches located in Málaga, Spain (pictured); Cape Town, South Africa; Jalisco, Mexico; and Singapore.

EA Sports Kicks It Up a Notch to Renovate Four Soccer Fields Around the World in One Month

2024 NFL Draft: See How Detroit Welcomed Football Fans with Community Pride

The annual league event took over the city, setting an attendance record and offering locals and visitors alike plenty of interactive experiences to get them excited for the upcoming season.

The Event Impact Equation: Measuring What Matters

Demonstrate event impact, and showcase your value using Smart Experience Design.

During CES, our client tasked us with taking over hotel suites and transforming them into welcoming environments for critical small-group conversations off the bustling show floor. Our approach was to create a Mini Innovation Center to highlight new products and promote intimate conversations with executive buyers. The result of the environments BeEvents created was a successful booking of over 30 follow-up meetings after the show. That's the power of measuring results with Smart Experience Design.

Event Production & Fabrication

How This Star-Studded 'Bluey' Party Gave Kids the Full Hollywood Premiere Experience

To celebrate the beloved series' first-ever extended-length episode, Disney Branded Television transported celebrities and their children into the show's adorable animated world.

On April 13, Disney Branded Television hosted a VIP premiere event to celebrate Bluey's first-ever extended-length episode, 'The Sign.'

EA Sports Kicks It Up a Notch to Renovate Four Soccer Fields Around the World in One Month

The video game developer and Spanish football league LALIGA demonstrated their commitment to "grassroots football" by redesigning pitches located in Spain, South Africa, Mexico, and Singapore.

EA Sports and LALIGA recently worked with local governments to create safe, social spaces for young aspiring footballers to practice and develop their skills at revitalized pitches located in Málaga, Spain (pictured); Cape Town, South Africa; Jalisco, Mexico; and Singapore.

Why Fans Are Spending More on Sports Travel—and How Destinations Can Capitalize on It

A recent study revealed that nearly one-third of millennials and Gen Zers want to travel to a sporting event this year. It’s the perfect excuse for event profs to roll up their sleeves and think up experiences worthy of paying top dollar.

The Rise of Sports Travel: Why People Are Spending More on Sports, Plus How Destinations Capitalize on It

Opinion & Experts

5 Canadian Event Profs Share Their Favorite Vendors for Catering, Rentals, Staffing, and More

These event profs spotlight their go-to partners.

Last year, to promote its new line of teas, Tetley tapped FUSE Create to transform a corner of a busy Toronto shopping mall into a fun reprieve. The experiential agency worked with Queue Media (one of its go-to partners) on marketing and signage. See more: This Whimsical Pop-Up Brought Tea Time to Toronto

32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and More

How Can Brand Partners Create Authentic Experiences at Sporting Events? Here’s What Industry Experts Had to Say

Industry Innovators 2024: 10 Tech Experts Who Are Redefining the Event Experience

Dreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for Brands

Coachella 2024: 5 Steal-Worthy Event Design Trends From This Year's Festival

How This Star-Studded 'Bluey' Party Gave Kids the Full Hollywood Premiere Experience

How Can Brand Partners Create Authentic Experiences at Sporting Events? Here’s What Industry Experts Had to Say

For this year’s Boston Marathon, new sponsor Bank of America added its logo to the medals, sparking runner outrage. Event profs weigh in on the controversy and explain how brands can activate in a genuine way.

Woman Start22 Boston M22

How to Shut Down a Major City Strip for a Single-Day Food and Wine Fest

We spoke with the production team behind the Las Olas Wine & Food Festival to talk strategy—along with all the food, beverage, and activation highlights.

The one-night-only Las Olas Wine & Food Festival Tasting Pavilion took over five city blocks and several side streets. A production management team of 40, along with various activation partners who brought the sponsorships and experiences to life, were given just 24 hours by the City of Fort Lauderdale to build, execute, and break down the festival.

Experiential Marketing, Activations & Sponsorships

32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and More

Here’s a look at some steal-worthy ideas we spotted in April 2024.

Phish at The Sphere

Opinion & Experts

Top Trending Stories on BizBash: April 2024

Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.

The Intersection Between Passion and Purpose

How one event producer found inspiration in her own backyard.

Nilo G. Low at a fundraising event for THE BCF.

Brands & Event Pros

Industry Innovators 2024: 10 Tech Experts Who Are Redefining the Event Experience

Explore how these tech trailblazers are helping craft unforgettable experiences and revolutionizing the event industry with their innovative tools and technologies.

Industry Innovators2024 Event Tech Article2

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