Gary Vaynerchuk on How Event Marketers Need to Change

The proliferation and widespread popularity of social media has dramatically changed the way people consume content, exchange ideas, and connect with companies. But beyond recognizing the shift, Gary Vaynerchuk argues that all marketers—including those who plan and produce events and meetings—need to adjust their methods of communication in order to be heard in such a noisy place dominated by shorter attention spans and a heavier reliance on mobile technology. Vaynerchuk was the keynote at Elevate, the BizBash and Eventbrite conference in New York on July 24; his full talk can be found here.