Leading online retailer Amazon is known for the strategic vision that helped it become a multibillion-dollar company. At the Event Innovation Forum—New York on October 30, Eventbrite's vice president of marketing, Tamara Mendelsohn, shared how event marketers should think about the event registration experience like the online retailer, because driving registrations and ticket sales is as much a science as it is an art. Mendelsohn also gave tips on how top companies like Amazon grow their sales and how such methods can be used by event and meeting industry professionals to boost event attendance.
