Why Event Design Is Important to Social Media

BizBash C.E.O. and founder David Adler showed examples of what gets the attention of event guests—and how that influences social media sharing.

At the Event of the Future conference, a gathering hosted by BizBash and the Long Beach Convention & Entertainment Center on November 20, BizBash founder and C.E.O. David Adler discussed how great event ideas are now captured and amplified on social media. With more people paying attention to the details of an event, unexpected visuals—decor, reveals, and interactive video walls—give guests something to talk about and spread via Twitter, Instagram, and other digital platforms.


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