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What Event Professionals Need to Know About Influencer Marketing

Middle Child Media's C.E.O. Lindsay Fultz explained how event and meeting professionals can turn people with strong followings on social media into brand ambassadors.

April 3, 2014

At the Event of the Future conference, a gathering hosted by BizBash and the Long Beach Convention & Entertainment Center on November 20, Lindsay Fultz, founder and C.E.O. of Middle Child Media, discussed what influencer marketing is, its role in social media amplification, and how it can be used by industry professionals to extend the reach of an event or meeting.

The Unexpected Places Top Designers Have Found Event Inspiration

The event space was inspired by NYC above the clouds, as seen through the black-and-white coloring and LED screens displaying the tops of iconic buildings. Signage also displayed “/imagine,” which was meant to be symbolic of an artificial intelligence command to serve as “a metaphor for what we can achieve together,' according to executive producer Lindsay Carroll.

Robin Hood's 2024 Benefit Gala Enters 'The Matrix'—with No Glitches but Plenty of Glamour

Jacksonville Sports Foundation's Launch

Why This Florida City Is Investing in Sports Tourism

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How To Design Perfect Name Badges

Event Design & Decor

The Unexpected Places Top Designers Have Found Event Inspiration

From airport ceilings to childhood snacks, here's how everyday objects and moments have inspired some jaw-dropping event designs.

Event Production & Fabrication

Robin Hood's 2024 Benefit Gala Enters 'The Matrix'—with No Glitches but Plenty of Glamour

With a theme nodding to the 1999 film, the event was a milestone in philanthropy, raising upward of $68 million this year—all while serving as a case study in brand storytelling.

The event space was inspired by NYC above the clouds, as seen through the black-and-white coloring and LED screens displaying the tops of iconic buildings. Signage also displayed “/imagine,” which was meant to be symbolic of an artificial intelligence command to serve as “a metaphor for what we can achieve together,' according to executive producer Lindsay Carroll.

Why This Florida City Is Investing in Sports Tourism

With the establishment of the Jacksonville Sports Foundation, Jacksonville aims to boost the local economy and unite the community through diverse sporting events.

Jacksonville Sports Foundation's Launch

How To Design Perfect Name Badges

A feature from Conference Badge.

Design your badges with Conference Badge.

Experiential Marketing, Activations & Sponsorships

Go Beyond the Screen and See Inside Prime Video’s Immersive 'For Your Consideration' Activation

Prime Experience took attendees through an interactive journey into the making of the streaming service's hit series like Fallout, Expats, Mr. & Mrs. Smith, and more.

Prime Experience was held in NYA’s main room, which boasts 11,900 square feet of space, high ceilings, and polished concrete floors.

Event Design & Decor

Do Look Up: 15 Ceiling Designs That Caught Our Eye at Recent Events

What is "skychology" and how does it immerse guests further into an experience? Plus, get inspired by steal-worthy designs that drew guests' eyes up.

The Kentucky Derby’s Trifecta Gala

Smooth Moves: How to Create Engaging Transition Moments at Events

Robin Hood's 2024 Benefit Gala Enters 'The Matrix'—with No Glitches but Plenty of Glamour

The Unexpected Places Top Designers Have Found Event Inspiration

See the Fun, Playful Elements From Public Art Fund’s 2024 Party

6 Emerging Hotel Trends for 2024

Go Beyond the Screen and See Inside Prime Video’s Immersive 'For Your Consideration' Activation

Programming & Entertainment

Smooth Moves: How to Create Engaging Transition Moments at Events

Moving guests from one room to another can be an unexpected place for some surprise-and-delight moments.

“We once had a premiere for a show that was set in New Orleans, and transitioning 250 guests from the screening room to the after-party was an opportunity for us to enhance the experience by bringing in a New Orleans-style second line band—who led the entire audience across a busy NYC street,' remembers Vox Media's Tara Reilly. 'It not only created a smooth transition, but it gave our audience an unexpected experience that was memorable and sparked conversation.”

What's New in Meetings and Trade Shows: WEC Louisville, Convene 4 Climate, and Fontainebleau Miami Beach's New Convention Center

BizBash rounds up the latest news related to meetings, trade shows, and CVBs/DMOs.

Later this year, Fontainebleau Miami Beach will open the Coastal Convention Center.

Summer Sponsorships: Unleashing the Power of Outdoor Activations

From captivating challenges to thrilling sports simulators, bring your brand to life with outdoor activations that harness the energy of summer.

Giant Human Claw Machine | Experience by Interactive Entertainment Group

Event Design & Decor

See the Fun, Playful Elements From Public Art Fund’s 2024 Party

The organization's annual event celebrated its upcoming exhibition season with artist-designed activations and whimsical drinks and desserts.

Adrienne Elise Tarver's painting “Dark Star” inspired the decor for the party, immersing attendees in vibrant sunset hues. The painting was also featured as part of the tropical dinner tablescape.

6 Emerging Hotel Trends for 2024

Hilton recently hosted BizBash at several of its Nashville properties. From unique design elements to robust digital capabilities, here are some of the most exciting hotel trends we spotted along the way.

Hotel Fraye Nashville Midtown, Curio Collection by Hilton

Experiential Marketing, Activations & Sponsorships

See Inside Expedia’s Day-to-Night Activation at the 2024 New Orleans Jazz & Heritage Festival

Expedia celebrated New Orleans with a yellow parasol motif. Check out how it shaded guests from the daytime sun, then served as stylish decor come nightfall—and evoked conversations about culture and community.

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