At the Event of the Future conference, a gathering hosted by BizBash and the Long Beach Convention & Entertainment Center on November 20, Nicole R. Matthews, principal and founder of the Henley Company, explained that although those who grew up with social media are familiar with the digital platforms, they don't necessarily understand how to best utilize them strategically at events to build brands.
Do Digital Natives Really Understand Social Media's Value for Events?
The Henley Company's founder, Nicole R. Matthews, shared why the younger generation may not be as knowledgeable about the professional applications of Twitter, LinkedIn, and other platforms as everyone assumes.
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