When a generation grows up with a smartphone in hand and social networks at their disposal, you might think that hiring a social-media phenom would be the answer to creating engagement at your event. Think again. At the Event Innovation Forum—Los Angeles on June 19, the Henley Company's founder, Nicole Matthews, examined the generational disconnect between social media and social engagement, and why event professionals shouldn't assume that just because someone is social-media savvy, he or she has what it takes to bring an event to life through Facebook, Twitter, Instagram, and other platforms.
Videography & Editing: Godfather Films