Technology is everywhere, from apps that measure emotional responses and R.F.I.D.-enabled wristbands linked to social media accounts to virtual reality headsets offering immersive digital environments and drones that deliver food. But how much thought is given to whether these unique tools are appropriate for a particular event or meeting and its audience? Are planners putting a premium on experimentation rather than experience? At the Event Innovation Forum—South Florida, Lee Billington, creative director at Frog and co-founder of Beak Labs—a company that has created interactive digital art experiences for brands like Nike, Spotify, and Twitter—explored the common mistakes he sees planners make and steps that can be taken to avoid making them.
Videography & Editing: 84 West Studios
