Creating valuable experiences is more important than ever, especially as digital options and new technology make it harder to compete for attention. Conference producers in particular are challenged with creating efforts that are worth the investment for attendees and give them a reason to return. At the Event Innovation Forum—Los Angeles, Kerry Lange and Robert Deal from MKTG—which has produced events for Google and Facebook—shared why they believe in the importance of storytelling and how they have applied consumer marketing insights to B-to-B events. Lange and Deal also discussed the value they place on networking, brainstorming, and problem-solving opportunities.
Videography & Editing: Godfather Films
