With the plethora of messaging coming from every outlet, organizations of all kinds are fighting to attract the attention—and dollars—of a younger generation. When nurtured correctly, this audience has the potential to become long-term supporters, further sharing the brand’s message and encouraging their networks to follow suit. At the Event Innovation Forum—New York, Sunny Longbons, director of development at Robin Hood, shared insight into the nonprofit’s fund-raising strategy and why it is focusing on cultivating a new generation of donors. Longbons explored how Robin Hood strives to capture their attention with the right partnerships and deliver compelling experiences that motivate them to spread the word.
Videography & Editing: Shooting Stars Pro for BizBash
