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What Your Attendees Aren’t Telling You

At the Event Innovation Forum in New York, Rana June delved into how event and meeting professionals can use data from wearables and mobile technology to better understand their attendees.

Measuring attendee reactions and getting feedback in real time is vital to event organizers. With the proliferation of wearables and mobile technology, there are now millions of connected devices that can track steps, monitor fitness, and count calories—but this only scratches the surface of what’s possible. At the Event Innovation Forum—New York, Rana June, founder and C.E.O. of San Francisco-based bioanalytics company Lightwave, explored the significance—and future—of wearable technology, discussing how data gleaned from the devices can help event producers better understand what guests want. June also shared insight into how such data will change sporting events, power concerts with human energy, and enhance all types of live experiences.

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Videography & Editing: Shooting Stars Pro for BizBash


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