Display Group strives to create unforgettable event experiences by pushing the boundaries of creativity and design. Earlier this summer, TED Conferences hosted their 2023 Countdown Summit right here in Detroit at the Fillmore Theater. Display Group’s Creative Collective was awarded the opportunity to create a breathtaking stage that captivated attendees and encapsulated the essence of the city. In this article, we will delve into the creative and design process that brought this incredible stage to life.
- A Tribute to Detroit’s Rebirth: At the heart of the design concept was the intention to showcase abstract forms representing Detroit’s iconic skyline while symbolizing the city’s ability to breathe new life into its old ruins. The stage aimed to inspire future creators and builders to harmonize nature and architecture seamlessly. To achieve this, the teams incorporated live greenery that can be found throughout the city, such as Boston ferns, common ivy, tall grass, and hydrangea shrubs. By staying true to Detroit’s natural surroundings, the stage became a reflection of the city’s vibrant spirit and commitment to revitalization.
- Preservation and Revitalization: In line with the theme of preserving and revitalizing Detroit, Display Group sought to create a visually captivating backdrop reminiscent of a hand-illustrated "blueprint." This backdrop aimed to encapsulate the documentation of the city’s many eras of innovation and forward-thinking. Detroit’s community has long exemplified a unique drive to preserve, protect, and restore its stories, serving as a constant inspiration for future design thinking. The blueprint backdrop symbolized the rich history and the enduring spirit of the city, reinforcing the message of progress and the potential for transformation.
- Iterative Design and Refinement: Designing an exceptional stage requires constant refinement and iteration. Display Group's teams meticulously reviewed and revised our initial concepts to enhance the stage’s impact and ensure it met the event’s objectives. Feedback from stakeholders and the desire to achieve perfection played integral roles in this iterative design process. Experimenting with different materials, lighting arrangements, and spatial configurations, they created a stage that evoked awe and fostered a sense of connection between the audience and the city of Detroit.
The Fillmore Theater stage for the recent TED Summit Countdown event stands as a testament to the creative prowess and meticulous design process of Display Group’s Creative Collective. By embracing the abstract forms of Detroit’s skyline, showcasing live greenery, and creating a hand-illustrated blueprint backdrop, the stage captured the city’s essence and inspired a harmonious blend of nature and architecture.
The collaborative ideation process and iterative design approach ensured that the stage truly resonated with the event’s theme and left a lasting impression on all attendees. Through their innovative design thinking, Display Group has once again pushed the boundaries of event design, creating an unforgettable experience that celebrates the spirit of Detroit.
