This is a sponsored story from Map Your Show.
The right trade show technology can streamline planning, engage attendees, and drive exhibitor success. With so many options available, how do you choose the best solution?
The key is selecting tools that integrate seamlessly, make your event planning and execution more efficient, and maximize ROI for your event and your exhibitors, all while aligning with your event's unique needs. Here's what to consider when evaluating event technology:
Make sure to match technology to your event goals.
Before investing in new technology, identify the biggest pain points in event operations. If exhibitor management, floor planning, or lead tracking are inefficient, look for tools that automate tasks and improve accuracy without disrupting existing workflows.New systems should make work easier, not more complicated. Look for strong onboarding support and training resources to help teams transition smoothly and fully leverage the technology.
Scale over time.
Rather than implementing everything at once, take a phased approach by starting with core features—such as exhibitor resource tools or attendee engagement platforms—and expanding as needed.Prioritize system integration and simplicity.
Most events rely on multiple systems, including registration platforms, CRMs, and marketing tools. Make sure new technology integrates with existing software to avoid data silos and ensure seamless workflows.Using too many separate tools can create inefficiencies. Choose a technology provider with multiple product solutions that work together to improve data consistency and reduce technical headaches.
Balance cost with value.
Cheaper doesn't always mean better. Consider the total cost of ownership, including setup fees, ongoing maintenance, and required support. Flexible pricing models that allow customization based on event needs can help maximize value.The right technology should do more than streamline operations—it should help generate revenue. Tools that support exhibitor sales, sponsorship opportunities, and post-event engagement can have a direct impact on profitability.
Work with a reliable technology provider.
A strong technology provider should have experience in trade shows and large-scale events. Proven solutions backed by case studies, testimonials, or industry recognition can help validate credibility.Artificial intelligence is a hot topic, but not all AI tools are built to provide real, measurable results. Prioritize solutions that offer practical applications—such as lead ranking, behavioral insights, and personalized outreach—rather than AI for AI's sake.
Here are some must-have technology solutions:
Floor Plan Design & Exhibitor Management: Simplifies booth assignments and exhibitor coordination.
Attendee Engagement: Helps attendees connect with exhibitors and plan their event experience.
Booth & Sponsorship Sales: Streamlines exhibitor sales and sponsorship opportunities.
Lead Scoring & AI-Powered Insights: Helps exhibitors identify top prospects and personalize follow-ups.
Branded Mobile App: Keeps attendees informed and engaged while offering monetization opportunities.
Conference Management: Manages speaker schedules, session planning, and attendee access.
The right technology can power the success of your event. Choosing the right trade show technology doesn't have to be overwhelming. Schedule a demo or consultation to find the technology for your next event.
