Photo: Courtesy of Grand Central Marketing
As part of the Taste of France showcase in late September, President Butter brought a taste of Paris to Bryant Park in New York. Inside a temperature-controlled dome, two artists carved a replica of the Eiffel Tower into a large chunk of butter. Hordes of passerby stopped to peek at the unusual activation and post photos to social media. Grand Central Marketing produced the activation, and reps explained they wanted to use performance art as a more attention-grabbing alternative to handing out product samples.
