As other personalities from the Garden State draw attention for their antics and rumored pregnancies, one New Jersey native gathered the media for an entirely different purpose on Tuesday night. Gayle Giacomo, star of the Style Network's Jerseylicious, played host to more than 150 guests gathered at the TriBeCa location of Drom Fragrances for the launch of her first volumizing hair-care line. Dubbed "GG Gatsby," the collection is marked with bright pink packaging. It only seemed fitting that the event be decorated in a similar style.
Everything from the carpet beside the step-and-repeat to the projection of the GG Gatsby logo on the walls was pink. Caterer Great Performances created a menu of bites to match the hue, passing hors d'oeuvres like chocolate-dipped cheesecake lollipops decorated with pink sparkles and dark chocolate cups filled with raspberry mousse. Drinks included a pomegranate and prosecco cocktail.
To keep the affair lively, DJ Mike Burns spun tunes, while styling stations gave attendees the opportunity to test out the new line, getting their hair volumized by staff on-site.