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  1. Venues & Destinations
  2. Canada
  3. Toronto

6 Interactive Ideas From a Young Patrons' Benefit

For its final iteration, the Royal Ontario Museum's "prom" engaged guests with hands-on activations.

Amanda Scriver
April 9, 2015

Since 2005, the Young Patrons Circle at the Royal Ontario Museum has organized a "prom" as a fund-raiser in support of the museum. This year, however, was the last iteration of the 10-year-old event, which the museum decided to end and will replace with a new concept. Accordingly, museum staffers and members of the Young Patrons Circle put considerable effort into giving the March 28 benefit a send-off that supporters would remember. “We wanted prom guests to take home some incredible memories and unique experiences through interactive activities,” said Keiko Okutsu, senior manager of special events for Royal Ontario Museum Governors.

Inspired by the museum's current exhibition of work from Canadian artist Douglas Coupland, the event took on a visual theme of contemporary Canadian and pop culture. Coupland himself treated V.I.P. guests to a photography session using a Polaroid camera, and he signed the images for guests to take home.
Other attendees were greeted with trays of the official drink of Canada, the Caesar. Elsewhere, a large Lego installation by BrickMan Graeme featured Lego aliens, and guests could snap photos with the unusual structures. At another station, partygoers used old-fashioned toys to build abstract representations of “the brain of the ROM." Here's a look inside the interactive event, which raised $140,000.

A station armed with nostalgic toys was named after Douglas Coupland's art piece 'The Brain.' Patrons were instructed to recreate what they thought was 'the brain of the ROM' using objects on table.
A station armed with nostalgic toys was named after Douglas Coupland's art piece "The Brain." Patrons were instructed to recreate what they thought was "the brain of the ROM" using objects on table.
Photo: Tom Sandler
At a D.I.Y. photo booth, guests used selfie sticks to take their own photos. The activation was designed by sponsor Henry’s Photography.
At a D.I.Y. photo booth, guests used selfie sticks to take their own photos. The activation was designed by sponsor Henry’s Photography.
Photo: Tom Sandler
Instead of a plated dinner, the event offered food stations with casual snacks such as savory Pop Tarts in flavors such as 'Pizza Pop.'
Instead of a plated dinner, the event offered food stations with casual snacks such as savory Pop Tarts in flavors such as "Pizza Pop."
Photo: Tom Sandler
Sponsor Nespresso designed an interactive coffee-pod wall, arranged by color, where guests could pick and choose their caffeinated drink of choice. Guests could then bring the coffee pods over to a Nespresso machine to brew a hot drink.
Sponsor Nespresso designed an interactive coffee-pod wall, arranged by color, where guests could pick and choose their caffeinated drink of choice. Guests could then bring the coffee pods over to a Nespresso machine to brew a hot drink.
Photo: Tom Sandler
A graphologist analyzed guests' signatures.
A graphologist analyzed guests' signatures.
Photo: Tom Sandler
A candy station let guests choose sweet take-home treats.
A candy station let guests choose sweet take-home treats.
Photo: Tom Sandler
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