Hosts: David Adler, Beth Kormanik
Guest: Erica Boeke
In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, speak with Erica Boeke, vice president of experiential for CNX, the events arm of Condé Nast. Boeke discusses why Condé Nast has shifted its events from add-ons to an essential strategy, and dives into how her team brainstorms and evolves events for the media company’s biggest brands as well as outside clients. She shares details on the buzzy Wired25 conference in San Francisco in October, and dives into what trends she’s tired of, the importance of FOMO, and how to create authentic sponsor relationships.
Sponsored by Hilton Meetings & Events and LEO Events
Running time 61:22
Roundtable Discussion: why we’re in the golden age of experiential; how to identify the white space in the events world; best practices for panel discussions; behind the scenes at the Teen Vogue Summit
Further Reading
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Q&A: How Teen Vogue Is Shaking Up the Traditional Conference Format
https://bit.ly/2xh4tF8
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BizBash’s previous coverage of Condé Nast events
https://bit.ly/2Ne44hK
Coming Soon to GatherGeeks
- Mark Henneberger, Adam Parry, Debbie Geller
