Podcast: 10 New Rules for Event Success (Episode 124)

Caspian Agency’s Heather Mason breaks down the “Caspian 10 Essentials,” her methodology for producing effective events and conferences.

November 27, 2018

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Photo: Courtesy of Heather Mason

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https://twitter.com/heatherlmason

Alive and Well Co.’s Natasha Ellis, the Idea Hunter’s Janice Cardinale, CSM LeadDog’s Dan Mannix

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Why Catering Is the Ultimate Event Touchpoint

Gather Geeks Episode 2guests V2

The New Frontier of Events

Gather Geeks Episode 1guest David

Understanding Attendees Through Their Values—Not Demographics

Gather Geeks Episode 2guests V2 (1)

Illuminating the Intricacies of Event Lighting

Why Catering Is the Ultimate Event Touchpoint

Hear from an industry-leading panel on cutting-edge culinary innovations—plus how event profs can better engage their culinary partners.

Gather Geeks Episode Nycf&b

The New Frontier of Events

Jennifer Savica and Michael Weiss discuss not only event trends for 2024 but also what's on the "trash heap" of event planning, the role of AI in events, and the importance of belonging and community.

Gather Geeks Episode 2guests V2

Understanding Attendees Through Their Values—Not Demographics

Meet David Allison, an author and globally recognized researcher who brings a riveting perspective on better understanding audiences.

Gather Geeks Episode 1guest David

Illuminating the Intricacies of Event Lighting

Hear from two of the best in the biz on how lighting sets the stage for events.

Gather Geeks Episode 2guests V2 (1)

A Seat at the 'Head Table' (Pt. 2)

See what it's like to sit in on Head Table Talks, an event planners' luncheon series co-hosted by Melva LaJoy Legrand of LaJoy Plans and Margo Fischer of Bright Occasions.

Dc Panel Final Clint Pt2

A Seat at the 'Head Table' (Pt. 1)

See what it's like to sit in on Head Table Talks, an event planners' luncheon series co-hosted by Melva LaJoy Legrand of LaJoy Plans and Margo Fischer of Bright Occasions.

Dc Panel Final Clint

Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival

50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

See Inside This High-Tech, Multisensory Experience from Don Julio

How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future

Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience

18 Fun Ways to Keep Guests Cool at Outdoor Events

Meet Jack Morton's New Executive Creative Director

Maybe you’ve daydreamed about being the creative director for one of the world’s largest experiential marketing companies. Well, Kelly Roe isn’t just living that dream, she’s defining its future.

Gather Geeks Episode 1guest V2 (3)

What It Was Like Planning Events for the Obamas

Host David Adler is joined again by Deesha Dyer to discuss her time as the White House social secretary under the Obama administration.

Gather Geeks Episode 1guest V2 (2)

How AI Can Change the Attendee Experience

Michael Schaiman, CEO of creative technology studio GenCity Labs, discusses his recent work with the Detroit Lions and Mercedes-Benz, antiquated event tech stacks, how AI can improve an event experience, and more.

Gather Geeks Episode 1guest V2 (2)

Escape From Burning Man

Listen to a firsthand account from an event prof who experienced this year's torrential rainfall in the desert.

Gather Geeks Episode 1guest V2 (2)

Event Agency Leaders Share Their Hard-Earned Lessons

In part two with our panel of experiential agency leaders, the group discusses their own journeys navigating the waves of the industry like seasoned sailors.

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What Clients Want Now in the World of Experiential Marketing

A powerhouse panel of experiential agency leaders gets the pulse of what's happening in the industry today.

Gather Geeks Episode 3guests V2

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