Nominations are now open for the 12th Annual EEAs!
It's time to make your mark. Nominations are now open for the 12th Annual Event Experience Awards!

Podcast: Navigating the New Importance of Partnerships in Today's Event Industry (Episode 215)

A powerhouse panel of event professionals discusses the importance of partnerships in the event industry—and how to do them effectively.

2022 Gather Geeks Boeke Johnston Shaffer

Hosts: David Adler
Guests: Erica Boeke, Austin Johnston, Nancy Shaffer

In this episode of GatherGeeks, BizBash founder and chairman David Adler sits down with a powerhouse panel of event industry professionals: Nancy Shaffer, chief creative officer at RJ Whyte Event Production and the president of the Live Events Coalition; Austin Johnston, CEO of AKJOHNSTON and president of the Experiential Guild of America; and Erica Boeke, the founder and CEO of Liberty & Co. The group dives deep into how partnerships of all kinds have impacted their event businesses and shares key learnings on how to collaborate effectively. They give practical tips and takeaways for using partnerships—with both internal and external teams, with brands and artists, with the industry as a whole and even with event guests—as one of the most important principles of our post-COVID era.

Sponsored by Hopin. Running time: 44:30.



This episode is sponsored by: Hopin
Host your most interactive online event yet. Hopin is a virtual venue with multiple interactive areas that are optimized for connecting and engaging. Attendees can move in and out of rooms just like an in-person event and enjoy the content and connections you've created for them. The results? High show-up rates, low drop-off rates and happy attendees.

Bring your virtual event strategy to life, and engage and inspire your community on Hopin's virtual event platform—used by over 120,000 companies worldwide. 
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